This month in front of a Target store in New York City, where a social distance line formed.
Braulio Jatar / SOPA Images / LightRocket via Getty Images
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While many of us are isolated from each other during the Corona virus Pandemic, our shopping habits show that much of what we do is the same. We buy more books, we buy groceries online and we definitely fill up with beer.
According to new statistics released on Monday by Adobe, daily e-commerce sales in the U.S. rose 49% between March 12 and April 11, compared to the first eleven days in March – a massive increase for a usually slow phase in the retail calendar. (The World Health Organization explained the outbreak of the corona virus as a pandemic on March 11.) This growth was largely supported by a blanket Orders stay at home that has closed malls and restaurants across the country.
Some of the largest online sales growth points to our changing lifestyle: book sales by 100%, alcohol sales by 75% and electronic sales by 58%. Online clothing sales have increased 34%, but prices have dropped significantly and purchases are clearly tending to comfort clothing: pajama sales increased 143% while pants sales decreased 13%, Adobe reported.
Online groceries, which were a small niche in the massive food industry, generated more than double their sales. Orders placed online and picked up in stores also increased by 208%.
Adobe’s latest figures show how e-commerce has become an important part of people’s lives during the pandemic. Millions of people are said to be staying at home. Another sign of e-commerce growth during the crisis is likely to come on Thursday when Amazon releases its latest quarterly results and sales are expected to grow by over 20%.
Traditional retailers have been in great pain. Overall, US retail sales fell 8.7% in March compared to February Commercial department Reported earlier this month. Some of the hardest hit retailers were clothing stores, car dealerships, furniture stores, and gas stations, while grocery stores saw huge growth.
Kevin Fu, an Adobe spokesman, said Tuesday that online and roadside food pickup is expected to increase further over the next few years, even though neither had reached the mainstream before the outbreak of the corona virus. The quarantines have become a “compulsory function” to get consumers to try these new concepts, he said.
“Retailers who invested early in the project had the opportunity to test and refine it, and were able to better manage the surge in demand,” Fu said of the roadside pickup. “It is fair to say that they are winning new customers.”
He added that certain product sales are shifting from panic buying to “customizing,” which is indicated by the growth in fitness equipment as gyms are closed, toys and games to avoid boredom, and pajamas because you bother, none To wear pants anymore. Fu said none of these products are considered essential goods – like toilet paper and food – but they should help drive more parts of the economy.
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