Mobile analytics and market data company App Annie launched a new app today CEO Ted Krantz said it was not intended for the analyst “immersed in the data” but for the executive who needs “a much better top-down view”.
The biggest new part of the company’s Pulse app is what’s called the App Annie Performance Score, which Krantz is compared to a FICO score for mobile apps. The idea is to combine an app’s user acquisition, engagement, monetization, and sentiment into a single score that measures the app’s performance versus the competition.
Krantz said the Performance Store could eventually become more customizable for each customer, so “you can tailor it to the metrics that matter to you.” The app also highlights any shifts in key app metrics and identifies possible causes. It also includes a news feed that shows what is happening to the apps and markets that a user is following.
Credit: App Annie
Krantz added that the goal is to give executives a quick overview of the data they need without having to search through it or wait for a report – especially as “mobile is becoming such a commandment”. The team’s “drive” is to create an app that executives review every day, although they don’t necessarily expect it to happen first.
The Pulse app is based on market data from App Annie. Krantz said she shouldn’t be affected by Apple’s upcoming privacy changes. At the same time, he admitted that the company’s broader goals of merging first-party and third-party data look too “a little tricky.”
The Annie Pulse app is currently available for iOS. The company plans to release a version of Android in the second quarter of this year. And while Pulse is only available to paying App Annie customers, Krantz says there are also plans to “revamp the free side of the equation and make it a bit meatier.”