What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy]

I use LinkedIn every week to talk about current events and connect with other content creators.

And I’m not the only one. In fact, LinkedIn has almost had it 700 million active users in 2020 and has become one of the top social media platforms.

In the past year, companies have started to use the new live streaming technology of the social network.

While Facebook and Instagram LinkedIn introduced live streaming capabilities in 2016 and only recently decided to join the live streaming platforms.

LinkedIn Live was launched for individual users in February 2019. It was this year announced that LinkedIn Live will also be available on corporate sites.

With this announcementLinkedIn has decided to “provide you with a closer integration between LinkedIn Events and LinkedIn Live by transforming these two products into a new virtual event solution that allows you to stay connected to your communities and meet your customers anywhere.”

Live streaming continues to gain popularity among audiences. Actually, In 2019, internet users saw 1.1 billion hours of live video.

Additionally after Go-globeBy the end of 2020, live streaming is expected to account for 82% of all Internet traffic.

Plus, LinkedIn live streams have grown 158% since February 2020.

Although LinkedIn Live isn’t currently available to all businesses, it may be time to think about live streaming.

To start using LinkedIn Live, you can Complete an online application to become a live broadcaster.

In this post, let’s examine how you can use LinkedIn Live in your marketing strategy to attract new audiences.

1. Virtual events

With the recent integration of LinkedIn Live and LinkedIn Events, the social media platform is a great place to host your virtual events.

With virtual LinkedIn events, you can meet your audience where they are and host your event in a trusted environment.

By hosting a virtual event on LinkedIn Live, you can also attract the right specialist audience.

You can share your events with your corporate followers and send event invitations to your first-degree profile connections.

Instead of recording videos during your virtual conference and later posting them on LinkedIn, you can use LinkedIn Live to connect to your audience in real time.

According to LinkedInLinkedIn Live sees 23 times more comments per host and six times more reactions per post than native videos.

With LinkedIn Live, you can connect with your followers in real time during your virtual events.

2. Recruitment

LinkedIn is one of the most important hubs for recruiters and job seekers. In fact, recruiting is one of the main advantages of one LinkedIn Profile for individuals and brands.

With LinkedIn Live, you can support your recruitment efforts by demonstrating your workplace culture, introducing team members, and answering questions from your target audience.

You can also host a live employee panel that explains what it’s like to work for your company. Team members can discuss what their recruitment trip looked like, and give tips to people who might one day want to work for your company.

You can also hold questions and answers with different people on your team to highlight their specific roles. For example, you can have yourself and your role introduced and then ask questions about your daily tasks and duties.

If you want to use LinkedIn Live to support your recruiting efforts, think about other social media tactics you’ve implemented, and then plan how to turn them into a live stream.

3. Thinking

One of the central ones LinkedIn strategies For most companies, it is important to use the social media platform to position themselves as an industry leader.

To do this with LinkedIn, you can discuss current events in your industry and improve your content creation strategy.

With LinkedIn Live, you can host a panel for industry leaders, including those in your company, to talk about industry trends and issues.

You can also host a live stream that interviews industry professionals and experts.

Empowering thought leaders and engaging in industry discussions is a great way to use LinkedIn Live to attract new audiences.

4. Present expertise

Not being redundant, but becoming an authority in your industry is an important part of your marketing strategy.

LinkedIn Live is a great opportunity to showcase your expertise.

Live streaming technology lets you share your tips and tricks with your audience. Brainstorm topics that your audience is interested in.

If you’re having trouble developing ideas, consider reusing old content like blog posts or YouTube videos.

By producing live streaming content, you can improve your content marketing strategy.

5. Announce a new product or partnership

As a professional social media platform LinkedIn is a great place to announce a new product or partnership.

In fact, you can do this on LinkedIn Live. You can consult representatives of your company and your partner company to discuss what the new partnership entails.

This is also a great opportunity to educate and interact with your audience.

When you launch a product during a live stream, you can immediately get feedback from your audience, answer questions, and conduct a live demonstration.

The LinkedIn Live announcement proves this Live streaming will continue to be an important tactic in your marketing strategy. In fact, this feature shows that consumers are interested in interacting with brands in real time.

If you’ve already used Facebook and Instagram Live, LinkedIn Live may be another platform to experiment with, especially if your audience is more on LinkedIn than on other platforms.

To learn more about how real brands use LinkedIn Live, Check out this blog post on LinkedIn Live Samples.