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War and the app economy, Google’s Messages update, Telegram ‘TV’

Apple defends app

Apple defends app

This Week in Apps is back! This weekly ProWellTech series recaps the most recent in mobile OS news, mobile apps, and the overall app economy.

According to the most recent year-end reports, the app industry is continuing to grow with record numbers of apps downloaded and consumers spending on both the iOS (and Google Play) stores in 2021. The global spending on iOS, Google Play, and third-party Android apps stores in China increased 19% to $170 billion in 2021. The number of downloaded apps grew by 5% to reach 230 billion in 2021. Mobile ad spending grew 23% annually to reach $295 Billion.

Consumers today spend more time on apps than ever before. In some cases, it even surpasses the time they spend watching television. For example, the average American watches 3.1 hours per day of television, while they spend 4.1 hours using their mobile devices in 2021. They aren’t even the most mobile-intensive users in the world. Users spent more than five hours per day on mobile apps in countries like South Korea, Indonesia, and Brazil in 2021.

Apps don’t have to be a means of passing the time. Apps can become large businesses. In 2021, 233 games and apps generated more than $100 million in consumer spending and 13 reached $1 billion in revenue. This is 20% more than 2020 when 193 apps or games generated over $100 million in consumer spending annually and only eight apps reached $1 billion.

This Week in Apps is a place to keep up to date with the fast-moving app industry. It includes news, updates, mergers and acquisitions and suggestions for new apps.

Russia’s app economy shuts down

Image Credits: Mika Baumeister / Unsplash

The app ecosystem was also affected by the Russia-Ukraine conflict. Russian consumers are also being affected by the fact that Russian businesses have pulled out of Russia. This has affected their ability to transact in the app stores and on apps. Google has announced that it will suspend Google Play’s billing system in Russia for Russian users in the “coming days”. This means Russian users won’t be able purchase apps or games, make subscription payments, or do any other in-app purchases using Google Play Russia. The company stated that free apps will still be available on the Play Store.

The app platform doesn’t have to stop payments for Russian users. Some Russian App Store users are experiencing issues with transactions and billing. This is because Visa, Mastercard, and American Express announced this week that they would cease operations in Russia due to the invasion of Ukraine. These cards would have been lost if they were not on file in App Store or Google Play.

Many tech companies including Apple, Microsoft, Adobe and Snap have stopped selling and operating in Russia due to Russia’s invasion. Apart from the humanitarian reasons, it is also difficult to continue supporting Russian customers due to sanctions and payment complications.

Google fixes Apple’s messaging issues with app update

Google also announced new features to help Apple comply with its decision to continue supporting SMS over the more modern and current standard RCS. Google’s Messages app was updated this week to fix the long-standing problem where iMessage’s Tapbacks weren’t sent as emoji responses but as a separate message. This has made conversations between Android and iPhone users confusing and cluttered.

Reactions from iPhone users will now be available as an emoji in text messages to Android. The emoji response — such as love, laughter or confusion — will be displayed on the right side of your message, just like on iMessage. It’s located at the bottom right on Android. However, Android’s interpretation of which Emoji to use differs slightly from iPhone. Android’s “heart” response becomes the “face of the heart eyes” Emoji. The iMessage’s exclamation marks reaction transforms into the “face with open mouth” emoji. This update will be available first to Android devices that are set to English. Other languages will follow.

Image Credits: Google

Google integrated Google Photos into Messages to enhance video-sharing between Android and iOS users. Although Android users can share high-quality videos between themselves, they appear blurry when sharing them with iPhone users, since iMessage does not support RCS. iPhone users can view the same high-resolution video by sending the link through Google Photos. Later, this feature will also support photos.

Google has been vocal about Apple’s decision not to support RCS. This is mainly because RCS adoption would allow Google’s iMessage to be more competitive with it. Google is correct when it says that Apple isn’t serving its customers well by having iMessage default to older SMS standards, which are less secure. This is a strange choice for an Apple privacy-focused company. This also results in inconsistent messaging experiences, with features such as typing indicators, read receipts, and media sharing not working in all chats.

Apple may benefit from making SMS the “worst” experience. This can help with ecosystem locking-in. Critics argue that iMessage’s failure to be a global messaging leader has led to iMessage being displaced by third-party messaging apps. Apple’s decision not to compete with Android or keep up with modern-day messaging features has led to users worldwide switching to other messaging apps.

Platforms: Apple

Image Credits: Apple

Platforms: Google

Image Credits: Google

E-commerce and Food Delivery

Image Credits: Instacart

Image Credits: Twitter

Fintech

Social

Image Credits: Instagram

Image Credits: Meta

Photos

Messaging

Image Credits: Telegram

Streaming & Entertainment

Dating

Image Credits: Tinder/Garbo

Gaming

Health & Fitness

Travel & Transportation

Utilities & Productivity

Image Credits: Meta

Image Credits: Data.ai

Image Credits: Google

Government & Policy

Security & Privacy

🤝 Pokémon GO maker Niantic made its largest acquisition to date by snapping up an AR company called 8th Wall. The startup’s platform, which has been used to create over 50,000 WebAR experiences to date, will remain a standalone offering and will expand Niantic’s Lightship technology to WebAR.

💰 Mobile gaming unicorn Scopely invested $20 million in a new game development studio, Burlingame Studios, with plans to co-create a new title with the company. The investment is part of Scopely’s larger plan to expand its ecosystem of studios that it has built, bought or backed, it says.

💰 Game streaming platform Loco raised $42 million to build a Twitch for India. The company has partnered with publishers like PUBG Corp., Activision Blizzard and Riot Games. It offers a mobile app where users watch and interact with streamers and support them via virtual goods.

💰 Savings and investing app Acorns raised $300 million in a Series F funding round that values the company at nearly $2 billion. The announcement came around six weeks after the consumer fintech startup dropped its plan for a $2.2 billion SPAC with Pioneer Merger Corp. in favor of an eventual traditional IPO.

💰 Nigerian digital bank Yep! raised a $1.5 million pre-seed round led by Greenhouse Capital for its super app offering payments, remittance and other banking features.

💰 India-based 100ms raised $20 million in Series A funding for its technology that helps developers add live video conferencing and streams inside their apps for things like fitness, virtual events and more. It can also support audio rooms. Over 2,200 businesses are using its live video infrastructure.

💰 Ghana-based unified payments app Dash raised $32.8 million in seed funding led by Insight Venture Partners, for its app offering an alternative payment network that brings together mobile money and traditional banks.

💰 A Makers Fund-backed virtual social app MEW confirmed it had raised nearly $10 million in total funding to date, including from China’s 5Y Capital and Zoo Capital. The funds were raised last year, but had not been previously reported.

Amazon’s Amp

Amazon’s Clubhouse competitor arrived this week. The retail giant on Tuesday launched a new mobile app called Amp, which allows people to create live “radio shows” where they can act as a DJ by taking callers and playing tracks from its catalog of tens of millions of licensed songs, ranging from classic titles to today’s music.

While most Clubhouse rivals have focused on talk — like live podcasts — Amazon’s Amp differentiates itself by providing access out of the gate to a broad music catalog. That means Amp users can play DJ, streaming and chatting about their favorite songs and artists to establish themselves as a creator. Or they can use the app to talk about anything else — like sports or pop culture, for example — but do so while also curating a selection of music for their listeners and taking live callers.

The app will also feature shows from Nicki Minaj, Pusha T, singer-songwriter Tinashe, electronic artist and violinist Lindsey Stirling, Travis Barker, Lil Yachty and Big Boi; well-known personalities Tefi Pessoa and Nikita Dragun; popular radio hosts Zach Sang, Kat Corbett, Christian James Hand, and Guy Raz; and writers from music and culture publication The FADER.

The app is available in a limited U.S. beta, and users will need to seek out an invite to get in.

Substack for iOS

Image Credits: Substack

Subscription newsletter platform Substack announced this week it’s launching a dedicated app on iOS for reading that organizes all your Substrack email newsletter subscriptions in one place. Substack writers, meanwhile, will benefit if their readers install the app, as they’ll get reliable delivery of their publications and their other media in one place. Users can also choose to turn off emails (!!!) if they want to get the publications just inside the app. The company said it’s working to develop more features to better support podcasters, videomakers, community leaders and more in addition to readers and writers. The company previously introduced a Substack Reader on the web, which offered a similar way to organize and aggregate all your subscriptions in one place; now that offering is mobile.

The app, however, has a bit of Google Reader-like vibe to it, in the sense that it’s allowing a user to build out a reading list of their favorite publications. But while Reader was built on open standards, like RSS, Substack is trying to lock you inside their world — one which increasingly feels like a publisher’s own content platform.

Plus, Substack readers didn’t necessarily need a dedicated app to read their newsletters outside of their inbox — plenty of reading apps, from RSS readers like Feedly to new startups like Matter, allow for this functionality, too.

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