Smartphone camera technology has evolved to a point where we can conveniently rely on our devices to capture vividly the most important moments in our lives. This was not the case a few years ago. Smartphones have created a profound level of accessibility that has empowered consumers’ lives in all aspects of their daily needs.
Vivo, which is adored by young and fashionable consumers worldwide for its selfie shooter smartphones, is now realigning its focus with ZEISS in order to integrate professional photography into the everyday life of increasingly tech-savvy users. After building a team of experienced engineers and accumulating years of research and development efforts in the field of imaging technology, the time is ripe for vivo to take the smartphone product range to a completely new level.
To this end, vivo recently released the critically acclaimed vivo X60 series in international markets after successfully launching it in China. The vivo X60 is the newest device to carry the flashlight for Vivo’s X-Series – its line of professional photography flagship smartphones – and features an unparalleled imaging system developed in collaboration with ZEISS. You might be wondering why vivo and ZEISS decided to partner with you? What is the genesis of this collaboration?
Professional camera technology for everyday use
High quality camera and video equipment was once reserved for professional creators and photography enthusiasts. However, the arrival of the mobile age has given everyone the creative opportunity to capture inspiration anytime, anywhere, so they can record the highlights of their life and share their stories with the world on the go.
In view of this paradigm shift, vivo and ZEISS began to communicate regularly and to think about a collaboration. This exchange led to mutual respect and mutual recognition. vivo admired the status of ZEISS as a German pioneer in the field of optics and optoelectronics with 175 years of history and unique imaging expertise. ZEISS respected the technological and innovative abilities of vivo in the development of algorithms for computer photography.
vivo and ZEISS launched the global strategic partnership in 2020 to become a major force in mobile imaging. The vivo ZEISS Imaging Lab – a joint research and development program focused on developing breakthrough technologies to advance the smartphone photography experience – was established as part of this collaboration. This venture has taken the industry into another dimension based on the complementary correspondence between the traditional optical know-how of ZEISS and the position of vivo at the forefront of digital technology.
What Android users love about the X60 series
Equipped with the latest 5G mobile platform of the Qualcomm Snapdragon 8 series, a first-class exterior and a state-of-the-art imaging system from ZEISS, the vivo X60 series was designed as the flagship smartphone of the year for all Android fanatics, there are photography lovers and technology freaks; but who is not these days?
When it was released, the X60 series attracted a lot of attention from the photography community and international media due to its feature-rich cameras. In fact, one reviewer compared the X60 series to a modern DSLR, which is also equipped with ZEISS optical functions, and found that the smartphone poses a threat to conventional cameras. The X60 even managed to outperform the DSLR camera in some aspects. For example, the integrated gimbal stabilized film videos stabilized much better than the DSLR, which is particularly important when you consider the usage scenarios of smartphone users on the go.
With the ZEISS partnership, vivo now has the right tools to integrate professional photography into a smartphone. For starters, the ZEISS T * coating for X60 Pro + is praised for its ability to reduce glare and lens flare when shooting towards light sources. The reviewers were also impressed with the great composition of the images, which were taken due to a lack of oversaturation or overzealous sharpening.
In terms of image processing software, the X60 series received rave reviews for the ZEISS Biotar Portrait Style for its ability to reproduce sharp facial structures with a creamy background. The characteristic rotation bokeh effect creates excellent portrait photos, especially outdoors. Additionally, users loved the ability to use a slider to move the focal point and adjust the bokeh levels after taking a photo. This user-centric and innovative feature means you don’t have to commit to one level of bokeh and stick to it. If you change your mind later, you can save the photo again.
To demonstrate and test these functions, vivo invited participants to take breathtaking photos that were captured on X60 devices using all available modes and the imaging system developed by vivo-ZEISS. Avid participating photographers have even posted tutorials providing tips on how to take DSLR-like photos on a smartphone to millions of users around the world.
See beyond that with ZEISS
The premium flagship smartphone market is changing rapidly every day. New devices need to bring something special to the table in order to stand out and meet the changing demands of consumers. With the new X60 series, vivo has included ZEISS in the equation and finally leveled the playing field.
“The partnership between vivo and ZEISS is all about mobile imaging,” said Jörg Schmitz, Head of ZEISS Consumer Products. “The breadth of decades of ZEISS expertise in optical technologies and imaging will enable vivo to improve the imaging performance of its flagship smartphones.”
See also: Vivo X60 Pro Plus review
Ranging from unparalleled night photography algorithms for breathtaking clarity in dark scenarios to embedding an integrated gimbal for professional stabilization on the go, the vivo X-Series is already known in the Android community for making significant advances in the advancement of mobile imaging technology. However, this new level of hand-in-hand collaboration with ZEISS will enable the two well-known brands to build on each other’s strengths and advance the field of mobile photography for smartphone users around the world bilaterally.
