The Marketer’s Guide to Content Aggregators in 2021

I love to travel so my husband and I try to spend our vacations immersing ourselves in a culture. It’s one of our favorite things to do together.

As a content creator, I am predictably also an avid content consumer. With my love of content and travel, I often browse travel blogs looking for the best way to plan a trip and do the best things to do in a country. One thing that always helps me find what I need is content aggregation.

Since they’re not just for travel websites, content aggregator websites can be a useful strategy for reaching new audiences. In this post, you will learn what content aggregation is and discover high-quality websites on which to present your content.

Essentially, content aggregator sites publish and collect content so that viewers can see articles from various media sources in one place. Typically, these websites are set up to automatically aggregate content through RSS feeds.

Content aggregation differs from content curation in that it is automatic. In content curation, instead of being collected through automation, the content is actually selected by a person or team, and it includes comments or context. With content aggregation, there is no original content at all.

Now that we know more about content aggregation, you may be wondering “What does that have to do with me?

How content aggregators can help marketers

First of all, content aggregation can help marketers distribute content across multiple platforms and make it easier for people to find you. The more platforms you use, the more exposure you will get to a multitude of audiences who may not even know you exist. Because of this, content aggregation is a tactic that you could include in a branding strategy.

Additionally, using content aggregators to disseminate your business content can help you get involved in your community, especially if you’re promoting interaction. For example, people can leave comments on your posts, have discussions with others, and also have conversations with you to build a relationship and help you acquire new customers.

Before you begin, it is important to understand how to choose a content aggregation site.

How to choose the right aggregator service

When choosing the right aggregator service for your business, the most important question is the type of content you want to share on it. For example, there are dedicated sites for news, others for blogs, and others that focus solely on social media content – you want to choose the one that best suits your needs (our list below will help).

Also, some aggregators cost money. If you are on a tight budget, be sure to visit the pricing pages of the services you are interested in to see if there are any fees. However, many services are free and curated by editors or algorithms, so your choice will depend on your business needs.

Let’s go through a few different options of high quality content aggregation tools that are worth considering.

Content aggregation tools

Blog aggregators

A blog aggregator site focuses on blog websites. They can contain general blog posts or more niche aggregators such as: B. a travel blog aggregator that focuses on travel blogging content.

Travel blogger community

The Travel Blogger Community is a content aggregation site that I use when I search for travel blog content. You can request that your content be featured and it will also be curated by editors.

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The Travel Blogger Community is a great example of a niche website that might also exist in your industry. So do some research if you want to implement a content aggregation strategy.

Flipboard

Flipboard is a popular blog aggregator that allows users to create a custom feed based on their interests. You can create a profile, send an RSS feed, and share our own personal content. You can also create a personal storyboard with content about your company and link it to it using social buttons on your website.

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News aggregators

News aggregator sites compile content from a variety of high quality news sources. These websites can be for general news, but also niche for location-specific news or industry events.

Below we have listed some examples of news aggregator sites:

Google news

Google News shows the top news of the day and saves users the trip to their search engine. You cannot send your content to the website as it is curated based on search history and location. However, as your website gains momentum, you increase the chances that it will be featured.

Users can also customize their feed by “following” certain topics, sources, or searches.

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All top

AllTop aggregates content from various topics and sources, such as top news sites and social media forums. Users can search for interesting topics and view the top stories or browse the homepage.

AllTop sometimes accepts website submissions, so check back frequently if you want to showcase your content.

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bag

Pocket is an aggregation site that offers a wide variety of content that users can customize based on their interests by clicking the “Follow” button. You can also bookmark content for reading on mobile devices on the go – hence bag.

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WP News Desk

WP News Desk is a unique aggregator site that focuses on content related to the WordPress community. You can’t submit your own content to be featured, but if you run a high quality WordPress blog that is informative to users, your website may show up in the aggregator.

Feedly

Feedly is a content aggregation site that focuses on helping users create their own feed so that they don’t get overwhelmed with a deluge of information.

This website offers both free and paid plans so that users can aggregate content from any number of sources and from any niche they want.

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Information aggregator websites

Information aggregation websites contain just that – information. This can include blog posts, news, links to social media content, and any information that users can benefit from.

Populs

Popurls is a popular information aggregator. This allows users to choose the platforms they would like to receive information from in order to create a custom feed. Some popular websites it came from are Reddit, Huffington Post, The Verge, Google, Wired, and YouTube.

While you cannot submit your website for inclusion in this aggregator, it is still a powerful content aggregator to keep in mind as you start using content aggregation.

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Reddit

Reddit is one of the most popular information aggregator sites. It features trending topics from all areas of interest and is also a forum for people to comment and discuss the latest news. Additionally, members of the site can submit content such as text, images, and links, making it great for marketers.

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Social media aggregators

Social media aggregators compile high quality content from social media – Instagram, Facebook, YouTube, etc. Most social media aggregators help markets find user-generated content to share with their audience in order to build brand trust.

TaggBox

TaggBox is a social media aggregator focused on helping marketers build brand trust and engagement through user-generated content. You create an account, choose the tags that are relevant to your business, and you’ll be shown posts on various social media platforms that your audience has made about you.

You also have the option to create a social feed of user generated content that will be displayed on your own website so that website visitors can see your content in action and gain trust from other consumers.

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Day bed

Tagembed collects and curates engaging social media content related to your business that you can then display on your website. You can create a social feed from multiple websites and share the custom content on your website with everyone.

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While content aggregators aren’t the core of your marketing plan, they are a unique and interesting tool for marketers to share their content, gain notoriety, and engage with your community.