The Beginner’s Guide to Reminder Advertising
When I go to bed every night, I have to set about five alarms for the morning.
I’m exactly the type who needs a lot of memories to wake up on time.
Similarly, marketers use reminder advertising to keep up to date with prospects.
And it makes sense.
In the world of sales, 80% of sales require 5 follow-up calls after a meeting. It’s no different for marketers.
Essentially, you need to nurture your audience and continually remind them who you are in order to convert leads.
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower costs.
Read more about reminder advertising below and see what it looks like in action.
What is reminder advertising?
Reminder advertising is the process of creating advertisements designed to remind your target audience that your product or service is available. This is different from other forms of advertising in that you are not trying to educate or convince your audience.
Reminder advertising is a paid marketing method aimed at people in your audience who are in the deliberation phase of the buying process.
Reminder advertising is a form of marketing that has become more important to businesses in recent years. Consumers are becoming smarter about how they spend their money, and reminder ads are designed to remind your target audience that you exist.
This type of ad works best for products or services that the customer will use on an infrequent basis. It is not as effective for items like cars or washing machines, which people buy frequently. Reminder ads are a type of reminder advertising that exists because consumers have become very good at ignoring traditional forms of marketing. Persuasove ads work best for businesses who know their target market and can create messages that resonate with them properly.
Reminder advertising is a paid form of reminder advertising where you pay to remind people in your audience about the existence of your brand. This is different from reminder advertising, which can also occur organically
One of the biggest mistakes that companies make with persuasive advertising is to create ads they think will work instead of creating reminder advertisements based on their target audience’s needs and wants. If you are not careful, this mistake could cost you a lot of money as well as customers.
Reminder Advertising Examples:
If you are an accountant, reminder ads is a good way to remind people in your target audience that they will need someone to do their taxes next year or any time throughout the year if their circumstances change. This type of reminder ad would be especially effective towards the end of the tax season as well as during tax holidays.
Persuasive Advertising is very important informative advertising because consumers are bombarded with ads on a daily basis. And this sort of reminder ad can make the difference between your company succeeding or failing.
During this phase, users review their options. They are aware of their problem and the companies that may be able to help them. Now they are trying to find out which solution is the right one.
At this stage, it is important to always stay in the foreground of the audience. This is where persuasive advertising comes into play.
Another way to use informative advertising is to own a retail or eCommerce store. You can use a reminder ad to inspire customers to buy more products from you.
In this case, reminder ads can help customers remember that they like your business and products.
In addition, you can use reminder advertising when you are at the end of the product life cycle. For example, once a product has been launched and you are done with the growth phase, you can use reminder advertising to get people interested.
By this point, you may have noticed that this type of targeted advertising is not introducing a new product. Instead, these ads are aimed at customers who already know your brand and the products you sell.
Also, these types of ads don’t contain a lot of information. They just reinforce the key messages and brand awareness. For example, while you can add brief testimonials, just the brand and product name with a visual representation is usually enough.
The aim is to hopefully serve as a reminder to potential customers and increase demand for your product or service.
What tactics can you use for reminder advertising? Let’s take a look at a short list below.
- Retargeting: Retargeting is when users who have been to your website or social media page see ads for your business on other pages they visit online. Ad retargeting is about reminding customers of a product or service they viewed and didn’t buy. Retargeting is essentially a targeted reminder display.
- Abandoned cart emails: If a prospect is on your website, adds a product to their cart, but doesn’t complete the purchase, you don’t want to lose that sale. To get them to complete their purchase, you can send them an abandoned cart email reminding them that they have items in their cart that they might want to buy.
- Email newsletter: An email newsletter is a great way to keep your customers updated. If you regularly send them valuable information and potentially add special offers, they will be more likely to shop with you.
- Show advertisements: Display ads on Google or Facebook are another great option for reminder advertising. You can create a reminder ad that can be used to increase brand awareness.
- Content: One of the best ways to keep your brand remembered by your audience is to create content on your website and social media. When someone sees your posts on social media or on your blog, they’ll have you on their mind when it’s time to buy.
Now that we know more about reminder advertising, let’s look at a few examples.
Examples of reminder advertising
1. Coca-Cola
Since Coca-Cola is an established brand, any advertisement that is not aimed at a new product launch will serve as a reminder advertisement.
Take the ad below, for example.
Coca-Cola is not introducing any new product in this ad. They are just trying to remind you that their brand exists and that you may be thirsty.
This is a great reminder as you probably don’t think about Coke all day. If you see this type of news, the next time you buy a cola, the more likely it is.
2. Zillow
Zillow is another brand that has benefited from reminder advertising. With Zillow, you can buy or rent a new apartment, condominium, or new house. However, people don’t always make these big purchases. Instead, Zillow has to rely on reminders to keep audiences choosing Zillow when it’s time to buy a new home.
The ad below even says, “If you’re ready to make a change, we’re ready to help.”
https://www.youtube.com/watch?v=_-GI13YihME
This is a great example of a reminder display. This shows that Zillow is not trying to show you something new but is reminding you that they will be there when you are ready to buy a home.
3. McDonald’s
Again, McDonald’s is a globally recognized brand. Unless they’re launching a new product, almost every ad you see of them is a reminder ad.
https://www.youtube.com/watch?v=Yz2Gi8nHdgo
In this McDonald’s ad, the company does not attempt to launch new menu items or notify you of anything new.
Instead, they just remind you that the company exists. And hopefully they made you hungry enough to buy fries.
Ultimately, reminders are a great way to keep track of your audience. Since most people will need to interact with your brand multiple times before purchasing, reminder ads are a great way to convert leads.
Examples of Reminder Advertising – More Than Just an Ad Form
One of the most common forms of advertising is “reminder” advertising. This type of advertising has been around for decades and has proven effective to many. The basic idea behind this form of advertising is that consumers like to be reminded of certain items or services. A classic example would be “lifetime warranty”. Any car dealer will remind potential buyers that the car is backed by a manufacturer’s warranty. This is because they have a direct relationship with the client.
Informative advertising
Most businesses use this type of advertising to further their business objectives. In order to reach all markets effectively, it is important to employ both forms of advertising. Informative advertising objectives would include creating awareness in a specific audience, while motivating consumers to purchase a specific product or service. On the other hand, a persuasive advertising objective would include creating an interest in a specific product or service among specific consumers.
Reminder campaign
If you are interested in using reminder advertising, the first step is to design and create a unique and informative ad campaign. Since a reminder campaign is a short message that encourages consumers to purchase a specific product or service, you need to carefully choose the words that you will be using in your ads. Trehan is one of the most successful advertising agencies because they are adept at selecting the right words to drive consumers to a specific brand.
Company Brand
When it comes to choosing an appropriate company, the best place to look is the internet. A quick search of Trehan agency’s name will yield a list of their successful clients. You can read through some of their examples of campaign work and see if the ads that they have created appear to be effective. You may even find an online video featuring a Trehan representative discussing the benefits of their products. It is important that you view these ads with an open mind so that you can make a judgment about the effectiveness of their reminder advertising.
Campaign
Once you have watched a few examples of reminder advertising, you will likely have formed your own opinion about the campaign. Now the next logical step is to look at other businesses who have utilized similar tactics. This will give you a good idea of what other companies are doing and what works and what doesn’t. You will also gain valuable insight into the best practice for creating an effective campaign.
Even though you are working with experienced advertising professionals, your goal should still be to find examples of other companies using similar tactics to generate consumer awareness of their product. The more examples you see of other brands using similar tactics, the more likely it becomes that you can use similar tactics to market your own brand. Your research should lead you to consider both traditional and modern advertising approaches.
Key messages
Another important consideration when it comes to creating a successful reminder advertising campaign is the development of clear, concise key messages. Key messages are those words and phrases which consumers are able to quickly remember in order to make a purchasing decision.
A company can have the best advertising budget in the world, but if it is unable to communicate its key messaging to potential customers, there is little chance that these ads will have the desired effect. As an example of a key message, the phrase “make fast money” would not be appropriate for a commercial if it did not communicate to viewers that the advertiser was looking to provide them with an opportunity to earn large sums of money.
Popular beverage brand
One example of a brand that has effectively used reminder advertising in a manner that building awareness without exceeding its budget is the popular beverage brand coca-cola. The commercial for this brand highlighted both the positives of their product as well as the positive aspects of owning a business. It showed multiple uses of their product, a fun fact that many people may not realize was included in the ad.
As an example of a key message, the phrase “coca-cola was designed for you” accurately communicated the fact that the drink was meant to be enjoyed by all consumers regardless of their age. Other positive examples of reminders as part of a marketing campaign include McDonald’s message in French; the Kentucky Derby reminder that the winner is the horse with the most scratches; and the brand which encourages consumers to use their granola bars in place of cereal.