It doesn’t matter how great your ebook is if no one can download it.
You might have the perfect agenda for your webinar, but if your customers don’t find it easy to sign up, it’s all for free.
That is why you need an effective landing page builder.
Landing pages allow you to convert the traffic generated by your marketing campaigns into leads for your business. It’s simple pages – often with just a few lines of text and a form – to drive conversions and turn visitors into leads.
When done correctly, landing pages are an essential tool that you can use to generate leads and pass those qualified leads on to your sales team.
One of the most popular tools for creating landing pages is Leadpages.
Leadpages offers a variety of tools to help you create compelling landing pages – including popups, a drag-and-drop page editor with a seemingly endless list of pre-built templates, and much more.
However, Leadpages doesn’t offer a free version to get you started and doesn’t offer many marketing tools beyond landing pages.
If you’re looking for an alternative to Leadpages, there are several tools you can try.
Let’s take a look at the seven best Leadpages alternatives.
The 7 best Leadpages alternatives
1. HubSpots Landing Page Builder
With HubSpot’s Landing Page Builder, you can create beautiful landing pages that fit seamlessly into your marketing campaigns.
The drag-and-drop page editor is easy to use and includes a variety of templates for a number of different types of content offerings.
It has all the modules you’d expect like a rich text module and a forms module, but it also includes a video module and a meeting module so your prospects can book meetings with your sales team right on your landing pages.
Best of all, HubSpot’s landing page builder is available for free and comes with HubSpot CRM.
With CRM, you can track every interaction your prospects have with your brand, thus creating marketing campaigns that focus on the end-to-end customer experience. With the HubSpot Academy, you can learn how to run a marketing campaign effectively and easily apply those insights to the next campaign you run.
Plus, as you grow your business, HubSpot’s landing page builder will grow with you. You can run machine learning tests on your landing pages to make sure you’re constantly optimizing your pages for conversions. Revenue allocation reporting shows you exactly which deals are affecting your bottom line.
2. Unbounce
Unbounce is one of the most popular landing page builders out there today.
They provide landing pages and popups that can be used to convert traffic into revenue for your business. Unbounce includes over 100 templates that you can easily customize using drag and drop. All of their templates work with WordPress too.
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While Unbounce is powerful, it starts at $ 80 a month and bills you based on the number of conversions you get on your pages. For growing businesses, this can add up quickly as you generate more leads from your content offerings.
3. Instapage
Like the other landing page builders on this list, Instapage offers an easy-to-use content editor and a range of templates to help you build your pages.
Instapage also includes a feature called AdMap. AdMap allows you to visualize how your ads are aligning with your landing pages and report on the effectiveness of personalizing your ad campaigns.
The landing page solution also lets you leave comments on various elements of a landing page and members of your @mention team so you can easily collaborate on your marketing campaigns.
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While Instapages is powerful, it starts at $ 149 per month and still limits the number of pages you can create, the number of users, and the number of unique visitors to your pages.
4. Mailchimp
Mailchimp now does so much more than email.
They have developed a full suite of marketing tools that small businesses can use to get their digital marketing efforts off the ground. The landing page builder works in tandem with the ad, email and social media tools.
In addition, the drag-and-drop editor is easy to use and allows you to create beautiful landing pages that fit your brand.
You can get started with Mailchimp’s landing page tool for free and upgrade to the paid tier to collaborate with your teammates, access additional templates, or optimize your campaigns.
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5. Click funnels
Clickfunnels is a landing page builder and marketing automation tool aimed at the sales audience.
Clickfunnels believes that just like your top salespeople, your content should produce results. This solution aims to turn potential customers into customers through a sales funnel.
Clickfunnels offers a number of templates to choose from based on your intent, such as: B. Upsell or webinar event pages. To edit these templates, you can use the drag and drop page editor to create a page that works for you and your business.
Best of all, they have pre-built “funnels” that you can use to visualize your client’s journey with your brand – including follow-up funnels that you can use to maintain relationships with users who have converted your content.
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6. Sendin Blue
Sendinblue is a simple marketing automation tool that includes a number of different tools that SMBs need.
Via email marketing, SMS, Facebook Messenger, and a CRM, you get a range of tools that you can use to communicate effectively with your customers.
The tool suite includes an intuitive and straightforward landing page builder with a number of pre-built templates for you to choose from.
Although intuitive, the landing page builder is not included in the free product offering and starts at $ 65 per month for five landing pages. However, other free offers like email marketing and SMS features are great ways to see if Sendinblue is right for you.
7. GetResponse
Like other landing page builders on this list, GetResponse includes a number of other tools that you can use to create amazing marketing campaigns.
With email marketing and pre-built sales funnels, you can quickly start marketing the leads you generate on your landing pages. GetResponse stands out for some of the features that allow you to completely design your pages.
They have built-in integrations with Shutterstock and Giphy that allow you to add compelling graphics to your landing pages, and they also include a mobile-first editor in case you want to make some tweaks to improve your mobile visitor’s experience.
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Choosing the best LeadPages alternative
Ultimately, deciding which landing page builder to work with depends on the needs of your business.
For example, if you’re looking for a one-off solution, tools like Unbounce or Instapage are ideal for you – alternatively, if you’re looking for a platform to use for all of your marketing efforts, other tools like Mailchimp or GetResponse will be better suited to your needs .
For growing teams looking to focus their marketing efforts on customer experience, HubSpot’s landing page builder is a powerful choice for you. With HubSpot CRM, you can get started for free and follow your customers’ journey with your brand.
As you grow, not only do you have to rip out other tools, but you also gain access to more advanced solutions that can help you gain even more insight into your customers’ experiences.