The 15 Best Email Newsletter Tools in 2020

Email marketing is a key component of any successful marketing strategy. In fact, email marketing offers one potential ROI of $ 44 for every $ 1 spent.

Email newsletters in particular are an important way for your company to keep their subscribers up to date with relevant information and ultimately generate more leads. With newsletters, marketers can submit email registrations by submitting forms and promoting leads.

If you have a blog, you have probably sent newsletters to notify subscribers of new blog posts. Alternatively, you may have used newsletters to send business related information to your subscribers.

However you slice it, newsletters will help you keep your contacts in touch with your company.

An email newsletter tool is essential because it is a wonderful way to design a newsletter email, send the email to your subscribers with features like A / B testing and intelligent content, and monitor the performance of the newsletter and can analyze.

However, not all email newsletter tools are created equal. Due to the different functions, prices and availability, choosing an email newsletter can be difficult – especially given the number of options available. The newsletter tools also differ in how much of the customer journey they can cover.

Ultimately, when choosing your email newsletter tool, you want to make sure that the tool meets your company’s goals. For this reason, we wanted to remove the guesswork and highlight the best email newsletters for your business.

Best newsletter software

1. HubSpot’s email newsletter tool

Designing, sending, and analyzing email newsletters has never been easier with the HubSpot email tool. HubSpot offers a drag-and-drop email editor that makes it easy to create a sophisticated email newsletter that you can customize to suit your brand design without the need for a designer or IT professional.

In addition, you can experiment with rules for intelligent content, personalization, A / B tests, and advanced reports to ensure that your email newsletters are optimized for your business. You can also see who deals with each newsletter email and when, which device they use, the most popular links and documents, and more. With this insight, you can design tests that take conversion rates to a new level for your business.

What ultimately makes HubSpot’s email tool so special is its ability to mate with it HubSpot’s freeform tool to easily collect email leads, as well The free CRM from HubSpot to give you an insight into the performance of your marketing emails.

For example, you can use an email subscriber’s lifecycle, list membership, or information in their contact records to automatically provide the most relevant subject lines, content, links, attachments, and prompts.

HubSpot’s email tool starts freely.

2nd Benchmark

Benchmark offers the possibility to create e-mail newsletters simply by drag & drop, so that non-technical marketers have the possibility to create beautiful newsletters. There is also a good selection of newsletter templates to choose from in the benchmark template library.

Benchmark’s most valuable features include detailed analysis of the performance of each email campaign, A / B split tests to ensure you send the best email, spam testing tools to ensure that Your emails get into inboxes, responsive designs and templates, as well as list segmentation tools and auto responders.

Benchmark is free of charge for up to 2,000 subscribers and enables up to 14,000 emails to be sent per month.

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3rd Receive response

GetResponse offers features that become available when needed, from a range of starter features to corporate features such as webinars and landing pages. Hosting landing pages in GetResponse also allows you to capture email subscribers to your newsletter.

With GetResponse, you can also create well-designed email newsletters with the drag-and-drop email editor, segment contact tool, campaign builder, and A / B test tool. With a variety of templates, you can create an email that fits your brand and send emails more efficiently.

GetResponse doesn’t offer a free tier, but there is a 30-day trial. Prices start at $ 15 a month.

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4th SendInBlue

With SendInBlue, you don’t need any technical knowledge to create well-designed email newsletters. The drag-and-drop function, the HTML editor and the extensive template gallery provide you with the tools you need to create impressive emails.

You can personalize the design of your newsletters with simple builders, select the form fields for your subscription form, and set many ways for your visitors to sign up. SendInBlue has a robust automation pipeline that allows you to send various emails based on specific actions of your contacts. However, SendInBlue doesn’t have a CRM, so it’s not the best option for team scaling.

With SendInBlue you can send 300 emails per day (6,000 emails per month) for free. Prices for 40,000 emails start at $ 25 a month.

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5. Mailjet

Mailjet offers email solutions for fast moving teams, especially in Europe, and great scalability for larger companies. The service strives to be developer-friendly and to provide a powerful API solution that engineers can use to build on their email platform. An attractive feature of Mailjet is the ability to create dynamic content that is personalized for each recipient based on data such as name and location.

If your team requires email newsletters to be compiled and reviewed frequently before being sent, Mailjet’s collaboration tools make it easier for teams to collaborate on email. For example, you can create a draft of your newsletter in Mailjet and your teammates can suggest changes before it is sent – all within the app.

Mailjet offers 200 emails per day (6,000 emails per month) free of charge. Pricing starts at $ 8.69 a month for 30,000 emails.

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6. MailChimp

MailChimp offers a free email marketing service with a wide range of templates for newsletters. MailChimp is ideal for small and medium-sized companies who want to gain a foothold in email marketing, but is not suitable for scaling teams because it does not offer powerful automation and segmentation functions.

MailChimp is still a valuable tool, especially since its free plan generously offers up to 12,000 free e-mails per month. You’ll also like the variety of newsletter templates offered by MailChimp and the drag-and-drop builder that lets you revise the designs.

MailChimp offers 12,000 e-mails per month to a list size of up to 2,000 free of charge. Pricing starts at $ 10 a month for 500 subscribers.

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7. Constant contact

Constant Contact offers a reliable email newsletter solution for small and large companies. Constant Contact offers a helpful user onboarding function for everyone who wants to get started quickly and offers user-friendly functions. If you think the email marketing tool is complex, you’re happy to know that Constant Contact’s multi-channel support system can help you with most problems.

In Constant Contact, you can use the email builder to create and edit newsletters that match your brand from a variety of templates to make sure they look exactly the way you want them – although I’m not a big fan of the templates am. because most templates look out of date. If you need sophisticated automation functions and workflows, I would also advise you to stay away from Constant Contact, as there is no strong automation system.

Constant contact does not offer a free level. You can try the service for 60 days before you pay. Prices then start at $ 20 a month for a list size of up to 500 contacts.

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8th. MailUp

MailUp offers many of the same features you’d expect from an email marketing service, including a drag-and-drop email builder, beautifully designed templates, and an HTML editor.

However, it is important to note that MailUp is more useful if you send emails slower, as the price varies depending on the delivery speed. If your company has a certain number of contacts and you don’t mind sending newsletters more slowly, you can save money with MailUp. If you use WordPress, MailUp also offers a WordPress plugin that you can use to register newsletter subscribers on your website.

Like Constant Contact, MailUp does not offer a free tier option. You can try the service for 30 days. Prices start at $ 49 a month.

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9. Zoho campaigns

Zoho offers a great email solution for marketers who want to use automation features like auto responders and workflows. If you’re already a Zoho CRM customer, it may be worthwhile to search Zoho Campaigns for an email newsletter tool because they work better together.

Zoho contains many modern and well-designed templates to choose from. If you’re worried about how your newsletter will look on different mobile devices or browsers, Zoho lets you check how your newsletter looks on different devices to ensure that your newsletter is optimized for mobile devices, tablets and desktops.

Zoho offers 12,000 emails per month free of charge for up to 2,000 subscribers. Then there are prices based on plans or pay-as-you-go credits.

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10th AWeber

AWeber offers an established email marketing newsletter tool with a number of functions for your company, including email designs, list segmentation, automation tools and detailed reports. To simplify the design, AWeber has more than 6,000 royalty-free photos that you can include in your emails. Of course you can also upload your own pictures and gifs.

AWeber is a great solution if your company uses WordPress because AWeber can be easily integrated into WordPress. However, it is important to note that you cannot specify multiple segments at the same time when sending an email newsletter. AWeber Some powerful automation functions are missing.

AWeber does not have a free version. However, you can try it for 30 days. If you want to upgrade, prices start at $ 19 a month for 500 subscribers and unlimited email.

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11. activist

Campaigner is a great option if you are working for a growing team because the tool offers robust automation and workflow features that are available at the enterprise level. You can set up systems to send email newsletters when contacts fill out certain forms, make a purchase, or process a previous email.

As with most email newsletter tools in this list, Campaigner offers easy-to-use email builders and a wide range of templates to get you started. If you encounter problems, their support is considered helpful in solving technical challenges.

Campaigner offers a free 30-day trial, but you’ll need to enter your credit card information. Prices from 19.95 per month for up to 5,000 contacts.

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12. drops

Drip is ideal for experienced email marketers as it is not as intuitive and user-friendly as some of the others in the list. For example, there is a limited email template library, so you have to spend time designing your email newsletter. Against this background, Drip offers numerous automation functions that can be beneficial for your company, especially if you work in e-commerce.

With Drips “ECRM” you can run personalized email newsletter campaigns that work with information from contact purchases and checkout information such as abandoned shopping cart details. One thing to keep in mind: Drip does not offer telephone support, so you have no additional security.

Drip offers a 14-day free trial with prices starting at $ 49 for up to 2,500 subscribers and unlimited email.

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13. Postcards

Used by major brands like Nike, Disney and T Mobile, Postcards is a drag-and-drop email builder that lets you create impressive email newsletters. The tool has a “modular system”, meaning you can stack and rearrange pre-made designs to create a custom newsletter that fits your brand. Customizable modules include a header and footer, CTA, and menu options.

In addition, you can work with the team with teammates to ensure that the newsletter meets all standards, and you get a 30-day version history if you choose an older format. You also get unlimited exports.

price: Free for one user, $ 15 per month for businesses and $ 25 per month for agencies

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14. Campaign monitor

With Campaign Monitor’s email marketing tool, you can create a compelling, high quality email newsletter with a simple drag-and-drop interface. The tool also includes registration forms that you can embed on your blog pages to encourage new readers to sign up for daily content delivered to their inbox.

In addition to unique and customizable templates, Campaign Monitor offers a complete analytics suite that allows you to track the performance of your newsletters over time. You can measure engagement to improve the content that you include in your newsletter in the long run.

price: $ 9 / month for Basic, $ 29 / month for Unlimited, and $ 149 / month for Premier.

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fifteen. BEE Pro

If you are a freelance designer or work at an email agency, this tool may be just the thing for you. With BEE Pro, you can quickly create mobile emails with intelligent design tools. You can also save custom templates and even assign projects to specific customers to ensure a simple workflow when using this one branding email tool. You can also use the tool to invite customers or colleagues to review and comment on email newsletter drafts to get approval faster.

price: From $ 15 / month for BEE Pro Freelance, from $ 25 / month for BEE Pro Team and from $ 45 / month for BEE Pro Agency

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That’s it! These are the best email newsletter tools I recommend. You can’t go wrong with any of these tools, as they all offer similar functions. However, there will be one that is best suited for your company. The great thing about HubSpot is that we offer a free solution to get started. As your business grows, we have many advanced features you need to develop a successful newsletter marketing strategy later.

Once you’ve selected your email newsletter tool, you can start creating your newsletter marketing strategy, which in its simplest version looks like this:

1. Capture subscribers on your website through form submissions.
2. Create email content in a newsletter design.
3. Send the newsletter regularly, for example once a week or biweekly.

If you would like to learn more about how to create an email newsletter, please read our leader.