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Sprint’s brand is dying this summer

Sprint's brand is dying this summer

Say goodbye to Sprint.

Angela Lang / CNET

The The Sprint brand will disappear T-Mobile confirmed this summer. During an investment call earlier this week new T-Mobile CEO Mike Sievert said that while the newly merged carrier has not yet specified an exact date, the A uniform rebranding will take place in midsummer.

“On the consumer side, we always planned a summer time frame,” said Sievert. “With COVID-19We moved it to midsummer instead of early summer, and then essentially we’ll be promoting a T-Mobile flagship brand and doing a unified retail. “

T-Mobile had already marked the summer schedule in its call for profits on March 31. “We’ll start unite under a T-Mobile flagship brand this summer With an integrated retail fleet and brand, “said Sievert at the time.” We will do everything we can to optimize the network experience for Sprint customers faster than expected. “

T-Mobile eventually completed its $ 26.5 billion merger with Sprint In April, the third and fourth largest US airlines will join forces to compete with Verizon and AT&T.


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