Samsung will unveil Note 20, Galaxy Z Fold 2 on Aug. 5 in virtual Unpacked

It is official. Samsung will unveil its latest mobile devices – likely the Note 20, the Galaxy Z Fold 2 and a 5G version of the Galaxy Z Flip – during a virtual unpacked event on August 5th.

The company announced on Tuesday that it would host a live digital event at 10 am ET / 7 am PT at www.samsung.com. The plan follows similar steps from companies like Apple who have postponed their events online during the novel coronavirus pandemic.

Samsung is expected to present its second generation Galaxy Fold, which extends from a phone to a tablet. The company delayed the launch of its first fold, which started at $ 1,980, by five months from April 2019 to September this year after some reporters found screen errors in their review units. The second round of the so-called Galaxy Fold 2 or is expected to start this year Galaxy Z Fold 2. The new device would build on what Samsung learned from last year’s catastrophe and the Galaxy Z Flip in February, which is more like a clamshell smartphone that folds into a compact package.

Notable updates to the fold could include a glass display instead of plastic and a larger internal screen. Some rumors even suggest that it comes with an S Pen, others say Samsung will introduce a cheaper Fold E or Fold Lite alongside the more expensive Fold 2.

And Samsung can even imagine a 5G version of his Z Flip foldable. The first version, which came onto the market in mid-February, only ran in 4G networks.

Along with the new leaflets, Samsung is expected to launch its next Galaxy Note on August 5, which is likely to be referred to as Note 20. Instead of two models, like last year’s Galaxy Note 10 and Note 10 Plus, Samsung could introduce three Note models this year, possibly referred to as the Note 20, Note 20 Plus and Note 20 Ultra. The latter device could have two curved screens, sheer bezels to free up maximum screen space, and overall a slightly thinner body compared to the Galaxy Note 10 Plus. All models will likely come with 5G connectivity.

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It is a difficult time for companies to introduce phones. 2020 should be a strong year for the phone industry as innovations like 5G and foldable screens got people shopping again. Instead, financial problems and concerns about COVID-19 will limit the number of devices that businesses can make and the number of phones actually purchased. Even if the worst pandemic is behind the US and other markets, the global economy is likely to continue to struggle.

Samsung’s home in South Korea was one of the first markets to be affected by the coronavirus pandemic. The company temporarily closed factories and closed its four US branches. At the same time, the pandemic spread. Samsung introduced its most important device of the year, the Galaxy S20. Starting at $ 999, the device could be a range for consumers who are unemployed or monitoring their bank balances. In April, Samsung launched a new line of A-series phones in the US, starting at $ 110. The company hopes that it will appeal to more price-conscious buyers, including the tens of millions of unemployed in the United States.

Go digital

The corona virus has forced companies to rethink their product launches. The GSMA canceled the Mobile World Congress, the world’s largest mobile show, a week before the journalists’ arrival in Barcelona, ​​Spain in late February. Instead of phone launches in the past few months, Apple, Huawei and OnePlus have held all digital events or presented devices in a press release. Apple held a virtual developer conference in late June instead of bringing thousands of app manufacturers together in California, and companies like Google and Facebook have decided to cancel their developer conferences this year.

Samsung typically runs major mobile device launches twice a year, once in late winter / spring and again in summer. The last product launch for the Galaxy S20, came just weeks before the US and Europe went lockdown due to the novel coronavirus pandemic. This timing couldn’t have been worse for Samsung. The company’s main phones of the year came on the market when consumers stopped spending money. February, the month the S20 went on sale, was that

In late April, Samsung warned that the corona virus would “significantly” affect its operations in the coming months. The company’s memory chip business benefited from the “robust” demand for servers and PCs as more and more people work from home. However, the company’s cellular, television and other business was impacted by the pandemic. However, in early July, Samsung announced that second quarter earnings actually increased due to a one-time profit related to the display business. More details on the results will be announced later this month.

Together with Unpacked, Samsung announced to do this last week host another virtual event in September instead of attending the IFA Electronics Show in Berlin. Samsung typically presents their mobile devices at Unpacked, and then uses IFA to talk about their home appliances and learn more about their new products. But sometimes mobile devices are presented at the fair. Last year it shared information about its Galaxy Fold and launched its first cheaper 5G smartphone.