Samsung unveils its newest Tile competitor, the Galaxy SmartTag – TechCrunch

Along with the other announcements at today’s Samsung event, the company unveiled its new Bluetooth locator Galaxy SmartTag, a beacon for Samsung owners and a competitor to Tile. Like the upcoming AirTags from Tile and Apple, the beacon can be attached to keys, a bag, a pet collar, or anything else you want to track. Initially, these SmartTags will use Bluetooth to communicate with a nearby Samsung device. However, the company confirmed that an Ultra-Wideband (UWB) version called SmartTag + will be available later this year.

The latter would allow the SmartTag to better compete with Apple’s AirTags, which are also expected to take advantage of the UWB capabilities of newer iPhones. In anticipation of this news, Tile has already developed a UWB tracker that will also arrive later this year.

The SmartTag announced today, the Galaxy SmartTag11, will use Bluetooth and there is only one main SKU – no line of products in different sizes or configurations. However, the tracker is sold in two color variants: black and oatmeal.

The tracker works with any Galaxy device, a Samsung representative told us, as long as the device is running Android 10 or higher.

Device owners can then find the missing item with the SmartTag attached using the SmartThings Find app.

This works in a similar way to Tile and other BLE trackers (Bluetooth Low Energy). When the SmartTag is offline, i.e. disconnected from the Galaxy S21 or any other device, it will send a BLE signal that can be detected by nearby Galaxy devices. When the device is detected, it will send the nearby location information to the SmartThings Fine app so you can find the item. According to Samsung, the SmartThings Find user data is encrypted and securely protected, so if you lose your device and use the app to search for it, your location and personal information are safe.

The app also offers a variety of location tools, including the “Notify me when it is found” option, as well as the “Find Nearby”, “Find”, and “Ring” tools. As with Tile, you can also use a SmartTag to find a missing phone. In that case, press the Galaxy SmartTag button twice for an alert that will help you find the missing phone.

The tag can also be customized to do other tasks when pressed once, so you can easily turn on the lights or TV when you return home, for example.

Before the announcement, Regulatory documents showed The tracker is a slightly clunkier version of the tile trackers that are powered by a CR2032 battery with Bluetooth connectivity. (We have confirmed that the battery is actually a user-replaceable CR2032.)

A Samsung employee was unable to provide us with the official and detailed specifications for the device prior to its announcement today, but we will update it if the company finds out. Unfortunately, without the confirmed details, such as whether the battery is user replaceable or what the range is, it is difficult to make a fair comparison with the trackers on the market. (Again, leaks cannot always be fixed by yourself as they are not always an indication of the end product. However, regulatory records are probably a good place to start.)

To encourage acceptance, Samsung is giving away the new tracker pre-orders. From January 14-28, 2021, consumers who pre-order the Galaxy S21 Ultra will receive USD 200 Samsung credit and a free Galaxy SmartTag. This could help give the devices a little more traction as Samsung previously invested in tracking devices, including his 2018 LTE-based SmartThings tracking trailers, never really understood.

Outside of the pre-order promotion, SmartTags will cost $ 29.99 individually and will go on sale on January 29th.

This is a bit steeper than Tile’s entry-level Bluetooth tracker, the Tile mate, which retails for $ 24.99.