Q&A with David Anderson, LionDesk Founder and CEO
Cloud-based business applications offer brilliant, flexible and affordable solutions for small and medium-sized businesses. They have their own structure, business model, benefits and challenges, including contact management.
We asked David Anderson, LionDesk founder and CEO, about the impact these platforms are having on SMB growth and the importance of aligning different tools. He told us that.
Q&A with David Anderson, LionDesk CEO
1. How do you think cloud-based solutions and SaaS are affecting the growth of small and medium-sized businesses?
Consumer expectations are at an all-time high. To stay competitive, companies need to evolve to deliver products and services faster, easier and better.
SaaS technology enables companies to keep pace with demand while running their business effectively and efficiently. For example, a LionDesk user can set up their system to remind them of important tasks, automatically track contacts year-round, and show them at a glance how their database is working, while only spending 15 minutes / day in the system. That’s the power of technology.
2. What are the biggest challenges for SMEs in contact management?
The biggest challenge is undoubtedly contact tracing. We don’t have a lead generation problem, we have a lead follow up problem.
The person who responds fastest to the leadership wins. The person who maintains a relationship with their contact through consistent communication and care wins. The person who remembers small personal details about a contact wins. And this is exactly what a fully functional CRM system can be set up for.
3. How can integration solutions improve the use of LionDesk?
A core value at LionDesk is that we “play well with others”. An open system that allows users to connect their favorite business building tools enables them to work more efficiently and effectively.
4. How important do you think it is to align sales and marketing tools with other business applications?
The biggest benefit of having a hub like LionDesk connecting all of your business tools is that it limits the number of applications you need to log into in order to run your business. Aligning and sharing the same data from your various applications will help your team row in the same direction.
