Porsche reinvents watching the mailbox with its Track Your Dreams app for 911 buyers

Ordering a new car from a dealer is pretty cool. It doesn’t matter what the vehicle is, just knowing that it exactly meets your specifications makes you feel good. What is not a good feeling is waiting to be built and shipped as this process can still be quite mysterious and you will have to rely on your dealer’s communication.

Porsche believes that there is an opportunity to improve this process for its customers who choose to order a 911. It’s called Porsche Track Your Dreams and is an app that Porsche announced today that will help you track your car’s journey from order form to delivery to the 14th milestone.

How does it work? Well, once your dealer has placed the order for Your shiny new 911
you’ll receive a unique link that prompts you to download the Track Your Dreams app. You will then be notified when your car reaches important parts of its construction process, such as order creation, the freezing point for vehicle changes, production updates, the departure of the transport ship from Germany and the port entrance to the USA.

“Buying a Porsche is a special moment that should be as personal as possible. It has to recognize that ordering and waiting for delivery are part of the experience when anticipation increases,” said Klaus Zellmer, President and CEO of Porsche Cars North America. said in a statement. “This service provides future owners with a convenient way to stay up to date before they see their car here in the United States for the first time.”

When your car approaches your driveway, Porsche updates the app with an expected delivery date and the number of kilometers the car has to travel until it arrives. If that sounds cool, it is, but it also sounds – at least to me – like a recipe to compulsively check my phone to see where the car is. I guess this is better than bothering dealers’ sellers, which is probably a reason for the whole thing anyway.

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