If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?”

The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it…

When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn.

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests — instead of tackling…

As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we’re able to make effective marketing moves.

As a young professional from Boston, the biggest product I had to invest in was an overpriced apartment. And this year, since the apartment tours are completely virtual, it’s even harder for me to do the extreme research that is required before I write off a rental agreement. Now that I am researching apartment by…

Social media is an undeniably powerful channel for marketing in 2020.

This post is based on Episode 149 of the ProBlogger podcast. So you have a great idea for a blog post. It’s a great topic, has a lot of depth, and will strengthen your reputation as an authority in your niche. But it does it justice that you have to cover a lot of ground,…

One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s.