Competitive Analysis

What is a Competitive Analysis — and How Do You Conduct One?

Before I start working with a new brand, the first thing I like to do is run a competitive analysis. The competitive analysis report will help in determining the current position of the brand in the market, identify competitors in the market, map their strengths and weaknesses, and conclusively highlight the growth opportunities available….

21 Brand Style Guide Examples I Love (for Visual Inspiration)

21 Brand Style Guide Examples I Love (for Visual Inspiration)

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the…

Apple iPhone 15 Pro back in hand

Was there ever any doubt Apple’s first foldable iPhone would be a flip phone?

Robert Triggs / Android Authority The day has finally come — Apple is working on a foldable iPhone. Well, we’re not close to seeing the fruits of that labor, which might be two or more years away, but at least we know it’s coming. In fact, a recent report suggests that the Cupertino-based company has…

Deadpool stands in front of Wolverine in the TVA headquarters in Deadpool & Wolverine.

Everything we know so far about Deadpool & Wolverine

Walt Disney Studios Motion Pictures / Marvel Studios In retrospect, we should have suspected that Deadpool & Wolverine wouldn’t keep its most famous co-star out of the title. In 2022, Ryan Reynolds coaxed Hugh Jackman into reprising his role as Wolverine for the first time since 2017’s Logan. Once that happened, the name Deadpool 3…