OPPO takes title of fourth-largest smartphone brand
Adam Molina / Android Authority
Since the release of their first mobile phone in 2008, the smart device manufacturer OPPO has continuously advanced the innovation lead in the smartphone industry. After reporting a 25.5% year-over-year increase in global smartphone shipments this quarter, the company is now the fourth largest smartphone brand in the world.
See also: OPPO has its eye on the top Android spot and much more
With a growing fan base in the premium segment of the market, OPPO sales accounted for an impressive 10% of the total smartphone market in the first quarter.
Robert Triggs / Android Authority
Scott Zhang, VP of Overseas Smartphone Business at OPPO, commented, “As a people-centric company, OPPO puts people, including customers, customers and employees, at the center of all decisions. This fundamental value has fueled our passion for delivering excellence with every iteration of our products and has enabled OPPO to be one of the world’s leading manufacturers. “
A new title challenger is coming
The surge in shipments was driven by the success of the Find X3 Pro, OPPO’s newest flagship smartphone. The innovative design with the latest hardware specifications allows the phone to challenge the best of Samsung and Apple for the title of smartphone champion.
Continue reading: Oppo Find X3 Pro Buying Guide: All You Need To Know
With a billion-color QHD + display and curved glass case, the Find X3 Pro offers an exceptional design and feel. Form is not without function, however, as the device also offers a dual primary camera setup that allows you to put professional photography in your pocket.
Eric Zeman / Android Authority
After the X3 Pro won the Red Dot Award for Product Design, the Find X3 series’ first day sales in overseas markets increased 227%. Spain saw an 825% year-over-year increase while Italy saw 225% growth, Australia 450%, New Zealand 603%, Singapore 931%, Malaysia 669% and Thailand 265%.
Global expansion
After building its headquarters in Shenzhen, China, OPPO expanded its presence to more than 40 different global markets. The company managed to maintain growth in these regions with headquarters continuing to support the local teams with marketing resources and channel guidelines.
A series of creative collaborations also helped OPPO reach new audiences and gain new worldwide popularity. The X3 Pro campaigns established links with National Geographic and composer Hans Zimmer. Thanks to the collaboration with Mercedes-Benz Fashion Week Madrid, OPPO was also able to support the official broadcast of the streaming event throughout Spain.
Develop partnerships
By partnering with a variety of telecommunications providers, OPPO has made the Find X3 Pro available on carrier channels across Europe and the Asia-Pacific region. In addition, 5G developments with Google, Qualcomm and other industry leaders brought the first commercialized 5G standalone network with low latency, high speed to Europe.
Through the continued product presence on various channels, OPPO has increased the reach of the audience dramatically. The company will seek to leverage its newfound reach and global partnerships to capture the high-end smartphone market in 2021 and beyond.
