OPPO has its eyes on the top Android spot and so much more

The OPPO Find X3 Pro has a powerful camera system, a first-class design and a razor-sharp display with a color range of one billion colors. This is just one step in OPPO’s expansion into the high-end Android space. As competition intensifies among high-end flagship products, the Find X3 Pro is setting new standards with its industry-leading and world’s first end-to-end full-path 10-bit color management system.

See also: OPPO Find X3 Pro review

Establishment of a high-end brand

The Find X3 Pro, however, is just the latest development in OPPO’s bigger journey to cement its references as a high-end brand. It has helped OPPO take its place among the top smartphone brands by combining color technology and stunning, award-winning design that will set the standard as we travel through 2021.

But OPPO is not satisfied with stopping here. OPPO knows that great products alone are not enough to secure the status of a high-end brand. Hence, OPPO has positioned itself to success through R&D investment, cross-brand collaborations and a people-centered approach.

In late 2019, OPPO announced a $ 7 billion investment in research and development over the next three years. It has six research institutes around the world and five research and development centers that work together to manufacture the next generation of devices. To date, these locations have successfully acquired more than 26,000 patents, and OPPO accounted for a staggering 89% of all invention filings. More than 3,700 of these patents were based on 5G alone. So don’t expect OPPO to slow down anytime soon.

See also: How OPPO’s Find X series learned to innovate rather than imitate

It has already shown its strength with the OPPO 5G Landing Project, which brought 5G speeds to more than 80 global operators. The company is already a leader in Android camps in terms of cloud service features. It is the industry leader in fast charging technology and promises to charge a 4,000 mAh battery in just 20 minutes with its new 125W charger.

The highly anticipated rollable phone OPPO X 2021 shows another significant leap. OPPO’s X 2021 concept phone has 122 new patents and features an OLED display that easily expands from 6.7 inches to 7.4 inches.

OPPO’s ventures into new territories are part of its commitment to leading the Internet of Experience. The new devices go beyond the Internet of Things, put the user experience above everything, and work towards a seamless integration of life and technology.

Growing worldwide

With promising partnerships and innovations that put people first, it is not surprising that OPPO closed 2020 on a high level. It’s built on strong foundations and moved more than 33 million units in the last quarter alone, making it the fourth largest of any smartphone company.

In fact, OPPO has made progress on its strong 2020 by tripling its shipments in Western Europe and Japan to become the fourth largest phone maker in the world. At the end of the year, the company even took the top spot in China with its highest market share.

One reason for OPPO’s global growth is its solid launch in Europe. OPPO has won the trust of supply chain partners such as Qualcomm, Google and Sony, as well as operators such as Vodafone, Orange, Deutsche Telekom and Telefónica. Overall, OPPO maintains strategic partnerships with more than 70 operators and develops cooperation partnerships with more than 40 5G providers worldwide.

Scott Zhang, Overseas Business Lead at OPPO, commented on the goals: “Achieving a certain number of product shipments and operating in a large number of markets has never been OPPO’s primary goal. OPPO aims to meet customer needs, develop quality products and use a “glocal strategy” to expand in the markets in order to naturally assert itself where it operates. “

OPPO has publicly announced its goal of becoming one of the top three global smartphone brands in the next three to five years, especially in the high-end smartphone market.

Win partnerships

In partnership with National Geographic, OPPO is seeking $ 500,000 in funding for the National Geographic Society’s Photo Ark Fund to help protect endangered species. Also, a series of films called Endangered Colors, produced by National Geographic photographer Joel Sartore on the OPPO Find X3 Pro and narrated by Oscar winner Eddie Redmayne, will help raise awareness about saving endangered animals.

Grammy- and Oscar-winning composer Hans Zimmer joined OPPO’s already formidable partnerships to bring extraordinary emotions to global users of the Find X3 Pro with a custom theater-quality ringtone. The collaboration between OPPO and Hans Zimmer represents a connection between human-centered innovation and spiritual sound with depth and emotion.

OPPO’s collaborations with other renowned brands include Roland-Garros and the Rolex Paris Masters, where OPPO is Roland-Garros’ first Chinese premium partner. Part of the collaboration is the production of a series of videos on the official Roland-Garros platforms that use OPPO smartphones to capture the most dynamic moments on the pitch. OPPO is also the first Asian partner with Wimbledon. The company will sponsor the competitive season and offer juniors the opportunity to compete on grass courts for the ultimate goal of becoming Wimbledon tennis champions. Another notable collaboration is Automobili Lamborghini and OPPO’s Find X and Find X2 Pro.

These partnerships are testament to what OPPO has built, how it has gained recognition at the top end of the market, received a wide range of global recognitions, and how OPPO can achieve its goal of becoming the top Android brand. We can only wait and see where it goes next.

People-centered innovation

OPPO’s brand belief “Technology for humanity, goodness for the world” was unveiled in 2020. She puts the human touch at the center of every development process – from every perspective of product development and marketing communications – to give users the most important features they want as they forge partnerships for the good of all.

Founder and CEO Tony Chen echoed many of these views when he started the year with his annual address.

The latest high-end flagship, the OPPO Find X3 Pro, is in action and has an incredibly customizable interface that allows you to easily customize ColorOS to suit your own needs and make your life a little easier. It contains only the OPPO Color Vision Enhancement with 765 color correction solutions and an enhanced version of the Munsell 100 Hue Test to better understand the user’s specific color perception – a helpful addition for one in 12 men and one in 200 women with color vision problems .

In addition to integrating color vision enhancement to support populations with color vision impairments, every presale order for the OPPO Find X3 Pro helps fund the Reef Restoration Foundation in Australia. Recolour the Reef is the latest app from OPPO that uses AR to show a 3D rendering of the coral networks that make up Australia’s Great Barrier Reef. Working with the Reef Restoration Foundation, OPPO hopes the app will provide information on the risks the reef is facing, particularly in relation to coral bleaching. The goal is to bring 1 million new corals to the Great Barrier Reef by 2026.

In addition, OPPO’s Enco headphones teamed up with Tencent Public Welfare and Beijing Love’s Decibel Public Welfare Foundation to raise public welfare funds for upgrading cochlear implants for deaf and hard of hearing children.

OPPO has now established itself as more than a smartphone company, with a vast ecosystem of technology partners, operators, device makers, artists, and developers building on their reputation as a trusted, people-centric brand by putting the user first put.