OnePlus sees massive growth in EU during Q1 2021

When it comes to sales numbers and other hard data, OnePlus is usually very secretive. But in an interview with Android AuthorityTuomas Lampén, Head of Strategy at OnePlus Europe, announced some growth figures in the region.

According to Lampén, the company recorded sales growth of 388% in the EU in the first quarter of 2021 compared to the first quarter of 2020. During the same period, sales also increased by 286%. Lampén pointed out that 65% of its total sales in the first quarter of 2021 came from its flagship smartphones. This would include the latest OnePlus 9 series, but since these phones didn’t land until late March, it’s likely that the OnePlus 8 series’ ongoing success has helped quite a bit.

Connected: OnePlus Phones: A History of the Company’s Full Range of Products

Lampén also admitted that the ongoing global chip scarcity is unlikely to affect OnePlus, at least not in the EU. “We have exceptional relationships with our partners,” said Lampén, referring to Qualcomm and other hardware suppliers. “This enables us to plan and forecast demand very well, which enables us to plan a stable supply of equipment in Europe,” he said.

When Android Authority When asked about future device launches this year, Lampén said OnePlus has a “strong range” of components. “I don’t see any big problems for us in Europe,” he said.

What about what is NOT in Europe?

In particular, some OnePlus products are not represented in Europe, including the OnePlus 9R shown above. The company’s television series and fitness tracker are also MIA in the area. Lampén admitted that these devices do not currently fit into the company’s European strategy.

“We have a OnePlus TV in the office and I would really love one,” Lampén said with a chuckle, admitting that he can’t get some regional products himself. He explained that OnePlus usually likes to start small, listen to feedback from consumers, and then take that feedback to heart to develop a future strategy.

“We’re going into more categories and building this ecosystem of OnePlus devices,” he said. “There is obviously a growing demand for these products in many markets. We just have to evaluate that and decide how or when is the right time and the right way to bring different products to different markets. The strategy worked pretty well for us that we test certain elements in different areas and then slowly but surely expand. “

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OnePlus pricing: No major changes planned

In the end, Android Authority asked about future prices for OnePlus phones. The company currently has a wide range of pricing options, but there is still plenty of room for expansion into the lower end (under $ 200) and into the ultra-premium segment.

“For the lower end,” said Lampén, “I think it comes down to what makes sense without compromising the OnePlus experience.” We need to be able to have a product that does the job that we and our community expect. “

At the high end, however, the company is trying to stay as competitive as possible. “We don’t have a device at every price,” said Lampén. “However, there are several storage options available for most of our devices, so that the missing price points are covered. I think there were expectations from our community members that the price would go into the four-digit range now that we’re working with Hasselblad, but I’m glad we were able to keep the price level that makes sense and makes sense to us a lot competitive. “

The company’s latest pro-level phone starts at $ 969, with its cheaper sibling $ 729.