Recognition: Adamya Sharma / Android Authority
- LG opens up the web operating system to third party TV providers.
- 20 manufacturers around the world have already committed to integrate Web OS on their televisions.
- Web OS TV licensees receive the familiar UX design of Web OS 5.0.
LG is opening its Web OS TV platform to third-party TV brands, the company said in a press release. The move could mean problems for Google’s Android TV platform, which can also be found on many smart TVs and streaming boxes.
While you find that an Android TV is easier to get hold of on a budget, it is not the most popular smart TV operating system. According to research company Strategy Analytics, Samsung’s Tizen operating system and LG’s web operating system for Android TV are successful when it comes to connected TVs used around the world. Even so, cheaper Android TVs from Xiaomi and other Chinese manufacturers have given the Google platform a competitive advantage in some markets.
With the democratization of the web operating system by LG, not only Android TV and Samsung’s Tizen operating system, but also Roku and Amazon Fire TV will be adopted. LG says his move has the potential to “significantly increase its presence and awareness in the global home entertainment market”.
also read: Web OS vs Android TV: What are the differences?
The South Korean company claims that over 20 manufacturers around the world have already committed to adding Web OS to their televisions. These include brands like RCA, Ayonz, and Konka.
Web OS TV licensees will get the familiar UX design of Web OS 5.0, the company said The edge. This means that the redesign of Web OS 6.0 introduced by LG at CES this year does not yet apply to partner devices.
Third-party Web OS TVs also get key platform features like voice search, access to LG’s great magic remote control, and support for popular streaming services like Netflix, Amazon Prime Video, YouTube, and more. Additionally, the company can take a closer look at its LG ad-supported channels.