Kanye wants to sell you a $200 music gadget – TechCrunch

Kanye (or “Yes”, so to speak) is doing everything possible to promote his upcoming tenth studio album “Donda” (named after his late mother Donda West). In July there was a huge listening party at the Mercedes-Benz Stadium in New Orleans (where he also lived in a locker room). The rapper is meanwhile for an upcoming listening party in his home town of Chicago Rebuilding his childhood home in Soldier Field.

On the upcoming LP, West is also bringing a $ 200 music gadget called Regular players, under its Yeezy Tech brand. The product is designed to isolate stems – specific elements such as vocals, bass, samples, and drums. It can add effects and remix the song elements according to the site.

The device reportedly comes with a pre-installed copy of the new data set. However, an FAQ on the page adds helpful, while the product is published in connection with “Donda”, but it can also be used for other music.

Photo credits: Kanye West

Interestingly, the device was co-developed with Kano, a London-based startup known for a different type of STEM products. The company develops learning devices that help children learn things like programming. In 2019, Kano struggled through layoffs, even though a number of Disney-branded devices were launched.

It seems the company has found an interesting new life here, and the product even goes as far as branding Kano on the back of its silicone skin with Yeezy Tech x Kano branding on the back.

West checked the name of the device (or its predecessor) during an interview to his previous album “Jesus Is King” in 2019. At that time it seemed to be a collaboration with the design company Teenage Engineering. “This handheld stem player that we developed with Teenage Engineering for this album and the albums before it was designed to spread the gospel,” West said to Zane Lowe at the time.

The product is scheduled for delivery this summer.