Jabra parent company acquires SteelSeries
TL; DR
- Jabra’s parent company GN has taken over the gaming company SteelSeries.
- SteelSeries expects the acquisition to accelerate hardware and software production.
GN Store Nord will acquire the gaming peripherals company SteelSeries. The merger will complete in 2022 and will allow GN to participate in the emerging gaming accessories industry. While this adds to GN’s portfolio, the audio hardware powerhouse is no stranger to it. With Jabra or ReSound, it has its hands in both the personal audio and hearing aid industries.
The SteelSeries press release makes it clear that the gaming company will maintain its brand identity and intends to increase its output with financial support from GN. SteelSeries was founded in 2001 and has an impressive catalog of gaming headsets. The SteelSeries presence is inevitable in the world of esports as teams like FaZe Clan and Team OG use its products.
GN isn’t the first major audio company to acquire a games brand. We’ve seen it at Astro (Logitech subsidiary), Roccat (Turtle Beach subsidiary), and more. Acquisitions like this mark a changing arena where gaming brands need more capital to compete with each other. Seeing how GN SteelSeries wants to enable it to maintain its independence, it could be a successful symbiotic partnership.
