Instagram will soon kill ‘Swipe-Up’ links in favor of Link Stickers
Igor Bonifaciic / Android Authority
TL; DR
- Instagram will remove swipe-up links from August 30th.
- They will be replaced by new link stickers.
Instagram is doing away with its age-old swipe-up links in stories. Content creators and brands often use this popular feature to drive users to their websites or online stores. Unfortunately, as of August 30th, swipe-up links will no longer exist.
Corresponding TechCrunch, Instagram users who previously had access to swipe-up links can now use new link stickers.
Instagram’s announcement of link stickers was the first sighted by app researcher Jane Manchun Wong. The company has been testing the new function since June. Only a handful of users have had access to it so far, but a wider rollout will begin later this month. Companies and YouTubers who are verified on the platform and have a sufficient number of followers can add link stickers to their Insta-Stories.
Related: Here are the best Instagram story apps for Android
Unlike swipe-up links, link stickers have a number of advantages. Creators can choose from a variety of styles, resize the stickers, and place them anywhere on the stories.
Viewers can also react and reply to stories with link stickers. Previously, this was not possible for posts with swipe-up links.
Instagram is also considering expanding link stickers to more accounts in the future.
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