How to Create Landing Pages for Real Estate [+Examples]

When people want to buy or rent a new home, what do they do first? Right, they go online.

In fact, 51% of house searches start on the internet. People browse Zillow, Apartments.com, Redfin, and local real estate websites.

In addition, people also turn to the internet when evaluating their property or wanting to learn more about the real estate market.

All of this to say that when the time comes to generate leads in the real estate industry, the first step is to post online and create a landing page.

In this post, we’ll discuss how to create a real estate landing page and look at sample real estate landing pages to inspire your own.

1. Select the landing page type you want.

Before you can begin, it is important to understand the different types of real estate landing pages.

The three main types include:

• House valuation: With this type of landing page, users can type in their address and get a quick idea of ​​how much their home is worth.
• Buy / sell websites: These websites allow buyers and sellers to place offers online, including Zillow or Redfin.
• Free content: This landing page is usually aimed at those looking to work in the real estate industry or are in the initial phase of buying / selling. You can put free content on a landing page to get leads to download the offer so they’ll think of you when they buy or sell.

Depending on the type of landing page you need, the process and design will be a little different.

2. Use a simple lead capture form and search facility.

When creating a real estate landing page, the goal is to generate leads through a lead capture form that asks for information (be it name, email, or phone number). The first step to do this is to have a simple search functionality that is central to your home buying / selling or home valuation design.

When creating a landing page for free content, you don’t need a search functionality, but you do need a simple and easy-to-use lead capture form (this should also be a big part of your design that is easy to see).

The simplicity of the search function or lead capture form will highlight your call-to-action (CTA) and get users to search your website.

At Zillow, the home page has a simple search function that homebuyers can use to search for homes in a specific area. This keeps the page clean and gets straight to the point – no distractions.

3. Always pay attention to the attractiveness of the curb.

Everyone knows that curbside appeal is important when buying or selling a home. The same goes for your landing page. Use clear, sharp images that will inspire home buyers to imagine their new life in the home you sell. When this happens, buyers are more likely to convert.

The visual design of your landing page is even more important than most landing pages. If people don’t like the landing page design, they might not even like the house because they can’t see the bad web design.

4. Write an honest copy.

The copy you write for each home should be honest. You should include detailed information and use descriptive adjectives that paint a picture for potential buyers. But don’t beautify.

When people start visiting your home, they will see what is true and what is not. If you are not honest about your copy, people will not want to work with you because they cannot trust you. You should use short texts that are punchy and to the point.

Buying or selling a home is an important financial and vital decision. Trust is paramount between you and your potential leads.

5. Add testimonials.

Although most home buying efforts begin online, most people hire real estate agents through referrals. In fact, 42% of sellers using real estate agents find these agents through referrals and 82% of all property transactions come from referrals. This means that customer testimonials and reviews are very important. Include testimonials on your landing page so visitors know they can trust you.

It’s an especially good idea to put testimonials near your CTA to encourage people to click on your form.

You can also put badges or awards on your landing pages to convey a sense of professionalism and credibility.

6. Highlight the benefits of your offer.

Depending on the type of landing page, you may need to highlight the usefulness of your content offering. For example, if you have a real estate appraisal calculator, it’s important to make copies that highlight why this gives a seller more power in the process. Or, if you give away a free checklist or e-book, explain how it helps people buy or sell.

This is how you communicate your value to your leads, which will encourage them to convert.

7. Be personal.

The intent of your landing page is important. Your landing page will look different if it’s a property review, buy / sell, or content offer page. The point of creating a landing page is to create a personal experience for those interested in specific offers.

This is why landing pages are different from your everyday website. On these pages, customers can concentrate on taking the route they want: looking for an apartment, contacting an agent, etc.

In addition, the design of your landing page should be adapted to the experience of the viewer. That means your site should be optimized for mobile devices, tablets, and desktops. Maybe you also have an app that helps your visitors come back anytime they’re looking for a home.

Best real estate landing pages

1. Redfin Home Valuation Landing Page

Talk about a simple landing page. This is a straightforward property valuation landing page that allows visitors to estimate the value of their home in real time.

This landing page is a good example of how simple it is, using short, concise text and engaging graphics to draw attention to the simple CTA of entering a home address.

2. Hill Realty Group

This is a great example of a real estate group home page. First, it focuses on the appeal of the properties and areas where houses are being sold. Then it includes a simple property search where you can specify your location, bed and bathroom requirements, etc.

3. The H. Williams Group

This is a sample real estate landing page with an offer of content. This real estate agent has a simple lead capture form that entices visitors to download their Alexandria travel guide. This is a great deal of content as people looking for a guide to the area most likely can move there and contact them as a broker.

In addition, this page is great as the focus is on the simple registration form. The design is plain and simple, with a logo, image, headline and registration form. That’s it. That’s why this landing page works.

Creating a real estate landing page is very important in marketing your listings or offers. Because of this, it’s important to create a landing page that turns visitors into buyers.