How HubSpot Helps Users Prepare for Google’s Core Web Vitals

It’s no secret that a bad user experience (UX) is not that your customers and target groups keep coming back to your website. Poor UX also negatively affects your ability to rank on Google’s search results page (SERP).

To make sure that your website has an engaging UX for your visitors and meets Google ranking standards, this is what you should focus on Core Web Vitals.

Core Web Vitals

At a high level, Google’s Core Web Vitals exist to fix bad user experiences on your website. Google knows that bad UX leads to higher bounce rates, so they take page performance into account when determining the ranking of your page.

Core Web Vitals are intended to be used by all website owners on each of their websites to ensure that all three vitals – which we will discuss in more detail below – are measured.

HubSpot Core Web Vitals

HubSpot’s SEO audit tool reviews all three of Google’s Core Web Vitals metrics for you. Below we describe how HubSpot can help you prepare for Core Web Vitals.

How HubSpot is helping users prepare for Core Web Vitals

Google’s Core Web Vitals metrics are part of the search engine’s page ranking algorithm. HubSpot’s SEO audit tool marks pages with unsatisfactory ratings based on Google’s Core Web Vitals metrics. Specifically, HubSpot uses Google Lighthouse to automatically scan all of the pages that make up a website. The tool then flags pages that do not meet one of these metrics.

Three Core Web Vitals That HubSpot’s SEO Audit Tool Marks:

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1. Largest Contentful Paint (LCP)

LCP is the perceived page load speed. It refers to how quickly a page can load and how quickly it can display all of its visual elements on the screen.

2. Cumulative layout shift (CLS)

CLS is visual stability. It refers to the number of times users experience unexpected layout shifts on a web page.

3. First Entry Delay (FID)

FID is load responsiveness. It’s a quantifiable measure of how users feel when a page is unresponsive.

An alternative measurement for FID is the total blocking time (TBT). TBT is the quantifiable measure of how much a non-interactive page costs before it becomes interactive. In other words, TBT measures the total time a page is prevented from responding to user input. HubSpot will scan and mark web pages with a TBT of over 300 milliseconds for you (since Google believes a good TBT is less than 300 milliseconds).

Who will benefit from HubSpot’s SEO audit tool?

Whether you are a CMS Hub user or not, HubSpot can help you prepare for Core Web Vitals. In fact, it is available to all users of CMS Hub Professional and Enterprise and Marketing Hub Professional and Enterprise. You can use HubSpot’s SEO audit tool whether you are on a website hosted by HubSpot or on a website hosted by another platform.

Pro tip: Get the HubSpot CMS Hub or Marketing Hub to measure the UX of your websites with Google’s Core Web Vitals.

Start preparing for Core Web Vitals with HubSpot

With HubSpot you know whether your websites comply with the Google Core Web Vitals. This enables you to ensure that your websites offer your visitors an appealing UX. Plus, you know that your web pages have a significantly better chance of ranking for your keywords and phrases than if they didn’t meet Google’s criteria.