How 7 Brands Are Using LinkedIn Live to Reach Their Audiences

While you may have gone live on both Facebook and Instagram Since 2016, LinkedIn has recently decided to join the live streaming platforms.

In fact, LinkedIn Live was launched in February 2019 for individual users. It was only recently announced that LinkedIn Live will also be available on corporate sites.

Your company page may not yet have live features. As soon as it is available, you can use it to launch new products, demonstrate thought leaders and improve your content strategy.

In this post, we look at how seven brands have done this with LinkedIn Live.

1. Vimeo’s working lunch

When Vimeo gained access to LinkedIn Live, the brand presented a weekly show called “Working Lunch”.

Vimeo used the popular “Lunch and Learn” format for this series. They sit down with experts from business, technology and communication to educate their audience.

Indeed, this is a great example of how you can use LinkedIn Live to reach your audience with serialized content. A series gives your followers something to look forward to on a regular basis. It will make them come back for more.

In addition, the Vimeo series is a great example of educating your audience. Inbound marketing focuses on being helpful and providing educational content, and you can use LinkedIn Live to support this effort in an interactive way.

2nd Opening ceremonies of MIT

Celebratory events such as graduation ceremonies are a great way to connect your audience and attract new talent.

MIT has done this on a brand new scale by streaming its opening ceremonies live in 2019. This has helped the brand celebrate a big moment while transporting its audience, who couldn’t be there, to a live celebration.

3rd BCG’s advice for the senior year

The Boston Consulting Group (BCG), a management consultancy, works with business and social leaders to address their key challenges and take advantage of their greatest opportunities.

LinkedIn is generally a great place to inspire young professionals and engage with their community.

BCG has chosen to do this on LinkedIn Live through live streaming advice for the senior class from Elliot Vaughn, his partner and CEO.

It was also a great way to demonstrate experiences, cultivate relationships with the audience, attract new talent, and promote brand awareness.

4th Announcement of the Hootsuite brand partnership

Hootsuite is an excellent example of using LinkedIn Live to reach its audience in an innovative way.

In this example, Hootsuite went live to inform the audience about Google My Business while announcing a strategic partnership that featured innovations.

In this discussion, a panel explains how you can improve your Google My Business listing. They also announced that you can now do all of this through Hootsuite.

With the help of LinkedIn Live, Hootsuite’s panel discussion was used to announce a strategic partnership to the public.

5. Thrive Global’s AMA with Arianna Huffington

Thrive Global is a brand that provides businesses and individuals with sustainable, science-based solutions to improve both mental and physical wellbeing and performance.

At its core, audience interaction is one of the most important elements of Thrive Global’s LinkedIn strategy.

In order to interact with the audience on LinkedIn Live, the brand has decided to host a live AMA with its founder Arianna Huffington.

In this video, they discussed effective communication at work while answering questions from the audience.

In addition, they were able to use live videos to educate their audience and promote real communication.

6. Gong.io’s interactive blog

As mentioned earlier, LinkedIn Live is a great tool to improve your content strategy. You may be wondering “How?”

Let’s look at Gong.io for this example.

Gong.io has chosen to host a weekly live show on LinkedIn Live inspired by existing content.

This meant they repurposed previous blog content by adding live video, making it more interactive.

It was also an excellent way to promote their content. When a brand goes live on LinkedIn, a notification is sent to their followers informing them that something is happening.

7. PwC Sweden’s recruiting body

LinkedIn is one of the top tools for recruiters. “How can we use LinkedIn Live for our recruiting efforts?”

That’s a good question.

In this example, PwC Sweden, a global consulting firm, held an occasional panel discussion with its employees about what it’s like to work there.

The staff discussed why it is a great place to work and were able to authentically show why.

This conversation helped to promote the talent brand in an interactive way.

In addition, you can also use LinkedIn Live to showcase your office space or ask HR managers how your company can hire you.

Ultimately, LinkedIn Live is a great tool to reach your audience. With this medium you can educate, interact, inspire and promote your own brand.