The much-anticipated addition of “Hamilton” seems to have paid off for Disney +. According to new data from App Store Analytics companies ApptopiaDisney’s streaming service saw a huge surge in downloads on July 4th, the US bank holiday weekend following the global debut of Hamilton on Friday, July 3rd. Between Friday and Sunday, this meant over half a million new global downloads (513,000 +) for the Disney + mobile app, with the exception of India and Japan. It is estimated that 266,084 of these downloads were in the United States.
These numbers represent an increase of 46.6% over the average of the past four weekends in June (Friday to Sunday). Apptopia written down. However, the figures do not include either India or Japan, as Disney + is streamed via Hotstar in the first case. and in the latter about a partnership with NTT Docomo through an existing service that later went to Disney +.
Download figures also represented a 72.4% increase over the four previous weekends in June in the United States, indicating that a significant interest in “Hamilton” – given the “Founding Fathers” theme – is not surprising from US Subscribers.
In particular, these downloads represent paid subscribers, not free trial users, as Disney + has ended its one-week free trial back in June.
The competing company Sensor Tower appreciates a slightly different “Hamilton” -related bump for Disney +. In the week from June 29 to July 5, downloads increased by 64% against Yahoo reported.
Apptopia also founded “Hamilton” as the largest content launch of 2020 to date in terms of downloads. This means that it also exceeded the streaming launch of Frozen 2, which arrived while consumers were under corona virus locks. It was also larger than “Onward”, “Artemis Fowl” and others, the company found.
Credit: Disney
Of course, mobile download numbers do not provide a complete picture of how many have just signed up for “Hamilton”. Many of the new Disney + subscribers have probably only registered via a TV app and still have to download the mobile companion.
If Roku’s online channel store offered a “top charts” section with rankings, given the status of a top streaming device and a TV manufacturer in the United States, we would have another window into the popularity of Disney + App a 4.3 star rating above 1,55,006 reviews. For comparison: Netflix has 3,675,383 ratings – which shows how quickly the relatively new service Disney + is gaining on the market leader.
In May, Disney announced that its streaming service grew from 33.5 million subscribers as of March 28 by May 4th to 54.4 million Disney + subscribers.
The service appeals to those who follow Disney’s top brands such as Star Wars and Marvel, for example, but are also popular with families who need more content than ever to entertain children during the coronavirus outbreak, which has few families strong growth. usual activities and kept children indoors. With a monthly price of $ 6.99 (or $ 69.99 / year), this is one of the cheaper streaming services.