Recognition: Robert Triggs / Android Authority
- Google is reportedly considering a new app transparency feature similar to what Apple is planning for iOS.
- The feature could improve privacy by limiting the amount of data Android apps collect and share.
- Google’s version may not be as strict as Apple’s.
Google could be working on a new anti-tracking privacy feature for Android that follows Apple’s example.
According to BloombergThe company is discussing internally how it can restrict data collection and cross-app tracking on Android.
If Google’s app transparency feature is similar to Apple’s, developers may be forced to specify how they track Android users and ask for their express permission to collect and share personal information.
Because of this, Facebook launched a massive campaign against Apple in December, but ultimately agreed to comply with the Cupertino giant’s new privacy policy.
That said Bloomberg Reportedly, Google’s actions will be less stringent in contrast to Apple’s strict guidelines that require developers to comply or run the risk of being booted from the App Store.
Google generates more than $ 100 billion in annual digital ad revenue by helping partners target ads to Android users.
The company wants to address privacy-conscious customers while taking the developers’ financial needs into account. It generates more than $ 100 billion worth of annual digital ad sales by helping partners target ads to Android users. This is more than enough to get Google to think twice before imposing stringent privacy requirements on app developers.
Unlike Apple’s solution, the Google version probably won’t require a prompt to opt for data tracking, a source said Bloomberg. It could look more like Chrome’s planned changes to get rid of cookies that are tracking users across the web.
The discussions about the new app data protection function at Mountain View are still in the early stages.
“We’re always looking for ways to work with developers to raise the bar on privacy while enabling a healthy, ad-supported app ecosystem,” said a Google spokesman Bloomberg.
The company has reportedly not made a decision on when or if it will execute on its plans.