Google Lens coming to Chrome browser soon

TL; DR

Google Lens is coming to the Chrome browser soon.
You can find and highlight text, images, and videos within a page.
Search results from using Lens open in the same tab so you don’t have to jump around.

On your Android smartphone, Google Lens can be a powerful tool. You can use it with your camera’s viewfinder and identify real objects. You can use it to search for text in an image and then even copy and paste that text into other apps.

Too bad there is no performance in your desktop browser, right? Well you will get it very soon as Google Lens becomes a reality in the Chrome browser. Google announced the news today at its second annual Search On event.

This new feature will be rolled out worldwide “in the coming months”. However, check out how easy it will be in the GIF below:

You can use Google Lens in Chrome to select text, images, and video content on a webpage. Lens will scan this content instantly and display the results for you in the same tab – so you don’t have to switch to another tab to see your new information.

This is far more useful than highlighting content, right-clicking and opening search results in a new tab. Lens is also able to identify content in images and videos, which is very useful when what you’re looking for is what you’re looking for, not an image itself in the picture.

Google Lens spiced up on smartphones

Google is not only bringing Google Lens to Chrome, it is also making Lens even more powerful on smartphones. With Multitask Unified Model (MUM), you can actually ask Lens questions about what you see.

See also: Insightful Tips on Using Google Search Correctly!

For example, let’s say you find a patterned shirt that you really like. However, you want this pattern on socks, not a shirt. You simply point your smartphone at the shirt, use Google Lens and then enter the search query: “Socks with this pattern”. Google will do the job and you will find the socks you want.