TL; DR
- Google has confirmed that the Pixel 6 Pro will be “expensive”.
- The details come from Rick Osterloh in an interview with German Spiegel.
- The Pixel 6 Pro and Vanilla Pixel 6 are expected to hit the market in the coming months.
Google officially unveiled the Pixel 6 and Pixel 6 Pro yesterday, revealing some juicy details. One important detail that was not mentioned, however, was the price. Now, Google’s Rick Osterloh has hinted that the Pixel 6 Pro could be bad news for those who want a slim price tag.
In an interview with a German publication The mirror (via Reddit user u / Dr-Sommer) confirms Osterloh that the Pixel 6 Pro is “expensive”. The Google SVP of Devices and Services also describes the phone as a “mainstream premium product” and indicates that the higher price supports the “latest technology”.
Typically, companies downplay the price of a product, especially if it’s more expensive than previous iterations. But Osterloh apparently believes it’s a signal of intent from Google.
Check out the full machine-translated exchange below:
MIRRORS: Google has been selling its own smartphones since 2010. Are the new devices an attempt to gain market share in the premium segment?
Osterloh: We haven’t been in the flagship smartphone segment for the past two years – and not really before that either. But the expensive Pixel 6 Pro is specially designed for users who want the latest technology. For us, this is an important, new approach that will help us to be attractive in new market segments. But the Pixel 6 also belongs to the upper segment and can keep up with competing products. I would call it a “mainstream premium product”.
Pixel 6 Pro: a real Google flagship?
For $ 699, the Snapdragon 765G-powered Pixel 5 competed against the Samsung Galaxy S20 FE and OnePlus Nord at launch. Both are excellent devices, but neither is considered the highlight of their company’s offering. The Pixel 6 Pro seems to herald a change in Google’s philosophy.
We already have an idea of what to expect. The first practical details point to a 120 Hz 6.7-inch QHD + display with Google’s custom Tensor SoC. New camera hardware is expected, complete with a 4x optical zoom snapper.
Of course, Osterloh doesn’t give us a specific number, not even when asked The mirror, so “expensive” is really a matter of interpretation. But if Google is really looking for the true flagship market, the Pixel 6 Pro could be the first in its family to break the $ 1,000 mark.
Where do you think Google will price the Pixel 6 Pro? How much would you be willing to pay? Vote in our poll above.
