Ford cars will run Android starting in 2023
- Ford and Lincoln cars will run on Android from 2023.
- Adding it makes Google Assistant, Maps, and Play Store apps available for drivers.
- They also form a Team Upshift group to drive innovation.
Android Automotive is becoming much more ubiquitous. Ford has entered into a partnership with Google in which, among other things, its cars (including Lincoln models) will run on Android from 2023.
Ford’s Android integration gives “millions” of cars worldwide full access to Google functions, including assistant, map and Play Store apps. The platform should also provide wireless updates – a sore point for traditional automakers who often ask for an upgrade by plugging in USB drives or even visiting dealerships.
The companies didn’t say which cars would be the first to get Android, although it is reasonable to expect Ford to give priority to electric cars and other cutting-edge vehicles.
Connected: This is the new Android Auto
Ford and Google will also work together well beyond Android. They form a collaborative group, Team Upshift, that “pushes the boundaries” at Ford. For example, this could use data and technology to shape your shopping experience. Google will also serve as the “preferred” cloud provider for AI and other tasks.
The auto giant is relatively late to Android-based infotainment systems. The Volvo Polestar brand has placed great emphasis on the use of the technology in their Polestar 2 EV. However, Google also has Android deals with GM, the Renault-Nissan-Mitsubishi alliance, and Peugeot-owned Groupe PSA (now together with Fiat Chrysler under Stellantis).
Ford’s deal is massive nonetheless, and promises to bring Android to many more drivers. It could also be crucial for Ford’s future. Modern vehicles rely on powerful software, and that dependency will only increase as the industry shifts to electric vehicles, connected auto technology, and self-driving features. Android is shifting some of that difficult work to Google, and it could help Ford hold its own against Tesla and other competitors who have a head start on in-car interfaces.
