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We all know the cliché: a guy or a girl buys a capable SUV and never takes it off the asphalt. Ford doesn’t want this to happen to the upcoming Bronco 2021. That’s why the automaker is creating four new Bronco Off-Roadeo off-road schools, where enthusiasts and owners can test and experience everything their vehicles have to offer.
The brand new “Bronco” brand will actually include three models – the revived two-door Bronco model, a new four-door model and the small and sturdy Bronco Sport – and, according to Ford, “be the only domestic brand of 4×4 standard SUVs.” All three will also have the so-called built wild ability – Ford’s off-road design and technology principle, which corresponds to the trail-rated emblem of Jeep.
“Authenticity counts at Bronco,” said Mark Grueber, Ford Bronco Consumer Marketing Manager, one of the off-roadeos. “We’re going to build four off-road and outdoor adventure playgrounds for all levels of difficulty with experiences that inspire confidence and inspire Bronco owners to spend years in the wilderness.”
Ford will open four Bronco Off-Roadeo locations in the United States sometime next year. The specific locations have not yet been announced.
“We are targeting so-called epic locations,” said Grueber when asked for a tip. “These will just be beautiful places in the wild, and we will have some location diversity in the US to make it easier for a customer to choose one that is closer to where they live. And we will be it.” The Bronco can also be shown in various off-road terrains. This is another reason why we do it [choosing] to have multiple locations in the U.S. “
We still don’t know where these Bronco Off-Roadeo experiences will be in the United States or how much they will cost.
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To add to the excitement, Ford also connects Bronco fans with a wide range of Ford-licensed Bronco items in its Amazon store that seduce shoppers with Bronco Off-Roadeo’s off-road and outdoor experiences and the independent online Bring the Bronco Nation community into the spotlight.
Reservations of $ 100 for the new Bronco models will open on the Ford website along with their debut on July 13th at 8:00 p.m. (CET) through the Disney network channels. (We will report the unveiling here on the roadshow on the same day.)