Coronavirus continued to hammer car sales in April

For March we got our first true picture of how that Corona virus Pandemic affected Car salesand it was not nice. While numerous automakers report sales on a quarterly basis, those who still publish monthly reports showed that the pain continued until April. However, the latest data show that consumers still have an appetite for buying and there is great hope The recovery continues till May.

Below are the results of automakers that reported sales in April. We’ll continue to update this story as more companies publish results, but not every automaker releases monthly data. In some cases we have to wait for the second quarter results. April 2020 also had one more sales day than April 2019.

Honda / Acura

The Japanese automaker, which also operates the Acura luxury division, recorded a 54% year-on-year decline in sales at Honda. Acura sales decreased 57% in April. Not a single model from both product lines achieved sales growth.

Hyundai

The South Korean automaker managed to keep its decline down to 39%, in part due to the addition of the Conference venue and palisade to the list that did not exist at dealerships at that time last year The automaker also recognized its response to COVID-19 with the Job Loss Assurance program as an extremely helpful factor.

Kia

As with cousin Hyundai, Kia’s sales declined 38%. The new Seltos It probably helped because the new little SUV wasn’t available last year.

Mazda

In its last report, the automaker recorded a 45% drop in sales compared to April 2019. A bright spot is the new one CX-30, which found 1,483 homes in the last month and slightly outbid the CX-3.

Subaru

The best-known brand for all-wheel drive recorded a 47% drop in sales in April. Even the newly introduced ones Outback and heritage took hits by 51% and 55%, respectively.

Recovery in sight?

For the week ending April 26, JD Power data showed that the auto market is actually recovering. As the store continues to monitor sales, April saw a significant increase in sales after a crater in late March and early last month. As of April 26, sales decreased 39% from pre-COVID-19 estimates. The number is an improvement of five points over the week to April 19, in other words, more people bought cars during April. Even in the most affected areas of the United States, such as New York City and Detroit, the decline began to recover. In other areas, such as Dallas, sales were only 5% below the pre-virus estimates.

Most automakers continue to offer incredible incentive offers, such as: 0% financing for up to 84 monthsto bring consumers back to the market.

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