Blogging

Shortly after starting at HubSpot, I was greeted with fresh orange noise-canceling headphones. Little did I know at the time that these headphones would carry me through many long work days and some of the deepest, darkest levels of writer’s block.

This post is part of Made @ HubSpot, an in-house series of thought leaders, where we draw lessons from experiments conducted by our own HubSpotters. As someone who manages HubSpot’s learning technology, I’ve bought software wrong sometimes. I moved forward without the right technical partners, missed an auto-renewal deadline, and made changes to my team…

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent campaign, it’s undeniable that data is integral to all marketing tasks and roles.

Contents of a Great Marketing Resume A great marketing resume should be well written and formatted, one page in length, define your unique value proposition and contain details of your employment and education. Depending on the company and the job, you can also add an interests and hobbies section to your marketing resume. It’s ironic,…

Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization?

Unfortunately, while Field of Dreams is one of my favorite films, the saying “If you build it, they’ll come” doesn’t apply to content marketing. Too often we forget that content marketing is made up of two separate words – content and marketing. Content creation is usually the most fulfilling and fun part of a marketer’s…

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse.