Blogging

Have you ever shopped online, compared prices, and read reviews until you knew you made the right decision? This is similar to when companies need to buy something, only it’s a slightly more formal process. In the business world, the process involves vendors or companies submitting RFPs (request for quotation) or RFQs (request for quotation)…

As a marketer, you may focus most of your time on creating organic content. Note, however, that paid advertising is just as important. If you manage the paid ads for your business, you can go through individual ad managers like Google Ads or Facebook Ads. However, this is not the only option. You can also…

Have you ever played a game with loved ones and have to look around to challenge the competition? Whether you currently own a business or want to start your own business, you need to do the same thing. A competition analysis helps you to identify your competitors and to research their products, sales and marketing…

Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it’s also one of the most important — assuming you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more.

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?

Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you ask is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template…

You’ve probably spent an afternoon falling into a rabbit hole with YouTube videos.

Thanksgiving a few years ago, all of my family except me flew to my sister’s house. I couldn’t afford the plane ticket and stayed home. When I looked at her pictures on Facebook, I was upset that I missed the trip. This concept is called the fear of missing out (FOMO). While FOMO is annoying…

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for…