Blogging

If you’ve ever been responsible for collecting reports for your marketing team, you know there are a variety of metrics you can measure. One metric that you may not want to use across channels is voice percentage. However, this is a versatile metric to use in a competitive analysis for social media, organic traffic, or…

The irony doesn’t escape me that I’m currently writing a “How to” guide on … “How to” guides.

Furniture. Clothing. Software. Posters. Maps. Experience. Buildings. Websites.

We know that growing a company can feel like a constant juggling act: from increasing sales and leading a team to prioritizing product roadmaps and keeping customers happy. Founders are often forced to withdraw from building their business and consider the numbers behind their daily activities in order to raise funds, which can be a…

When Instagram Reels first launched, a lot of users treated it like TikTok 2.0. They posted their videos to TikTok first and then uploaded the same content to Reels again. Now Instagram says: “Hey, stop it.“”

Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to.

Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be.

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits.

Did you know that the first video posted on YouTube was only 18 seconds long?