Blogging

Mit mehr als 2 Milliarden aktiven Nutzern – oder fast einem Drittel des weltweiten Internetpublikums – ist YouTube zu einer wichtigen Plattform geworden, die in den meisten Videomarketingstrategien verwendet wird.

If you’ve watched the TV show “The Office” as religiously as I have, the classic “stapler in Jell-O” trick surely sounds familiar. It’s pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague’s stapler is hidden inside the mold. It’s a classic prank. But what other, less conventional…

We all know that our website is an integral part of our marketing and lead generation strategy. But when potential customers visit your website, what are they looking for? What do you want to see and what do you think is most important? To find out, RainToday surveyed more than 200 B2B service buyers –…

In allen Branchen ist es für Marken schwieriger geworden, sich von der Konkurrenz abzuheben. Laut einer Umfrage von Crayon aus dem Jahr 2020 haben Unternehmen durchschnittlich 29 Wettbewerber – eine Steigerung von 16% gegenüber 2019.

Shortly after the announcement that Prince Harry and Meghan Markle were “stepping away” as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family.

A great company takes many things to be successful – strong leadership, competitive advantage, and a unique vision among them. However, one element that a business could make or break is its process (or lack thereof).

“We have a 9 a.m. meeting? Hold on — let me just click around the internet like a maniac to find something for the morning tweet.” Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work…

Regardless of whether you are part of an in-house marketing team or an agency developing a sales pitch, it is essential to pinpoint your promotional proposal to gain clarity from stakeholders and secure their buy-in.

A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships. With almost 740 million members, this level of activity comes as no surprise. The LinkedIn Pages launch in late 2018 equipped consumers to discover and vet their favorite…