Blogging

Back in 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So, after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.

I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.

Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.

In the world of paid acquisition, clicks can seem like the holy grail. However, if you really think about it, the only way to click is to tell if people are taking you to your content. They do not reveal whether they stayed or not.

Have you ever visited a webpage that was written in another language and your browser asked you if you wanted to change it to your native language?

How can you tell if your business is growing?

When I grew up, I played “grocery” with my sister. We went to our pantry, took out all the groceries, and set up a grocery store in our living room. I would normally “buy” goldfish. You might think “What does that have to do with market share?” Let’s say I bought 10 bags of goldfish…

In our 2021 executive leadership survey, 20% of marketing executives identified corporate blogs as one of their “most important channels” for achieving goals.

I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants.