Blogging

If you are reading this article, it is likely because you are considering serving digital ads.

You’re connected with hundreds of people — maybe even thousands — on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it’s likely that you don’t want to be bombarded by every single update from every single connection. That’d be pretty overwhelming, wouldn’t it?

Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers are currently using it for advertising and marketing.

Whenever a new feature is posted on social media, I’m usually a late user.

Let’s start with an example to understand what peer-to-peer marketing (P2P) is.

At least once a month I discover a new brand and take a quick look at their profile. Within a few seconds, I’ll decide whether to hit the “Follow” button or leave the page.

Pablo Picasso once said, “Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.” Ladies and gentlemen, Picasso was wrong. You actually can figure out why “two colors, put one next to the other, sing.”

People watch nearly 5 billion videos on YouTube every day. It’s no wonder content creators choose this channel to share their ideas, products, and skills – they know there is potential to attract a large following and potential customers. Given the multitude of videos that live on the platform, it is important that you make…

Market Research Tools Think With Google Research Tools Census Bureau Make My Persona Tableau Statista Claritas MyBestSegment SurveyMonkey Typeform Upwave Instant Insights Loop11 Userlytics Temper NielsenIQ Ubersuggest Pew Research Center BrandMentions Qualtrics Market Research Panels We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products…