Blogging

Do you remember the last time you signed up for a webinar? Were you on the edge of your seat waiting in anticipation for the event?

When I only worked from home occasionally, I would spend all day shifting around in my uncomfortable dining chair. Once work from home (WFH) became an everyday thing, I knew my current setup wouldn’t cut it, so I bought a great office chair.

A webinar is a video presentation, seminar, lecture or workshop that is offered over the Internet.

Determining your audience profile is a critical step in ensuring that your campaign is successful.

Whenever I’m driving and see a Herb Chambers billboard, I smile.

In an ideal world, marketers would have unlimited budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever before. The challenge, however, is that marketing budgets are often limited to what has been proven to work – what looks different from company to…

In 2020, I looked up more recipes than ever before. Mostly Italian if you ask yourself.

Today’s buyer’s journey involves a series of interactions across different touchpoints and channels. There is rarely a sales conversion based on a single interaction.

Many companies have employee referral programs.