Blogging

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. Honestly, I’m surprised that number isn’t higher.

Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to 2019 data.

Are you starting to notice some droopy shoulders around the office? It sounds like it’s time to plan a team outing.

Achieving your goals is an incredibly satisfying feeling.

Imagine you’ve just created an excellent new product, and you’re excited to share your business with the world. Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible.

In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs. Contrary to popular belief, solely focusing…

There’s one frustrating truth that every business grapples with early on in its growth: more money, more problems. It seems counter-intuitive – if sales and revenue are increasing, isn’t that a good thing? How are higher profits a potential problem?

As marketers, we crave data.

I have some bad news — your email marketing contact database degrades over time.