Blogging

If you’re an SEO, I know you can relate to the following scenario.

If you spend time optimizing your blog or website’s content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you:

In 2020, 42% of people used social media channels for product research. With younger generations getting more and more connected to social media, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct more product research on social than on search engines.

Content-Marketing ist der Prozess des Planens, Erstellens und Teilens von Inhalten mit Ihrer Zielgruppe. Es hilft Ihnen, Markenbekanntheit zu generieren, Kunden zum Handeln zu bewegen und den Umsatz zu steigern.

Technology has made it easier to reach potential customers in a number of ways. Automated email marketing allows you to speak to an entire database of contacts with the push of a button. And while email has proven to be far more efficient customer conversions than social media, your prospect’s inboxes are getting busier every…

Whenever I share a screenshot of a friend’s funny text on social media, someone always points out how many unread text messages I have.

It’s no secret that a bad user experience (UX) is not that your customers and target groups keep coming back to your website. Poor UX also negatively affects your ability to rank on Google’s search results page (SERP). To make sure that your website has an engaging UX for your visitors and meets Google ranking…

Welcome to Break the blueprint – a new series of blogs exploring the unique business challenges and opportunities black business owners and entrepreneurs face. Learn how they have grown or scaled their business, researched entrepreneurial ventures within their companies or created sideline jobs, and how their stories can inspire and influence your own success.

While branding can feel like a vague concept, it is one of the most important elements of a marketing strategy. Did you know that consistently presenting a brand across all platforms can increase sales by up to 23%? Also, brands that are consistently presented are 3.5 times more likely to have great brand visibility than…