Blogging

Educator and computer pioneer Alan Kay once said: “The best way to predict the future is to invent it.”

If you’re like me, you probably think Wikipedia is primarily a good source for a behind-the-scenes look at the production of game of Thrones, or a collection of random facts about zebras.

When you start implementing a social media strategy for your business, the first few questions to ask yourself are: Should my company be on Twitter, Facebook or Instagram?

Disclaimer of liability: This blog post is not intended to provide legal advice for your company on compliance with data protection laws such as the GDPR. Instead, it provides background information to help you better understand data protection best practices. This legal information is not the same as obtaining legal advice, where an attorney applies…

Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds.

Let’s say a salesperson comes up to you and says, “Here’s something you should know about.” If you don’t see this person as a trustworthy, knowledgeable source, you probably have no reason to listen.

The quality of your CRM data impacts your entire organization, bottom to top.

Magnets, in marketing, are an effective technique for gaining a prospect’s contact information.

Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was hike near the falls. We dreamed of swimming in the rushing water at sunrise. Usually when you hear the word “waterfall” you are imagining it. However, today we’re going to talk about another…