Blogging

“Curation” is one of those words that’s always conveyed coolness to me.

Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them.

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are using search engines (like Google) to find your product or service.

You can use marketing strategies throughout the day, but if they’re not effective, those efforts won’t matter in the long run.

Modeling corporate data is nothing new. This tactic has been around for years, but it’s still relevant to modern businesses today.

If your website is like a house, your website url will be the address of that house. It defines where your website is online, much like your home address determines where you live in a neighborhood, and helps your visitors find your website easily. URLs also help Google understand what your website pages are about.

Market segmentation is a powerful process as it divides your target audience into groups so you can effectively target them based on characteristics such as the challenges they face and / or how they respond to particular marketing efforts.

When I started my marketing career, I was jealous of email.