Blogging

With more than 2.8 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, it also wastes precious time and resources, slashing your productivity to bits.

Google is pretty good at showing relevant content based on your search query. But sometimes you need something so specific that a general keyword phrase doesn’t really work for you, especially if you’re a marketer looking for a particular piece of content. This is where a site search comes in handy. A site search is…

The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?” But guerrilla marketing isn’t some sort of combative form of communication. In fact, it’s actually a very unconventional form of marketing in…

Now more than ever, businesses are focusing on creating delightful mobile website experiences.

Let’s set the stage: I’m about to dig into the best darn pile of spaghetti and meatballs I’ve ever seen. Just as I twist my fork in the pasta, spear a mouth-watering meatball, and go in for my first savory bite…the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other…

Unless your ecommerce business gives your customers multiple ways to pay online, you’re leaving money on the table. While there is no way to bypass some transaction fees and currency fees, there are ways to reduce payment processing costs and get payments online for free.

It’s rare that a smaller brand can compete and win against a large company like Amazon. But that’s exactly what Square did when Amazon launched a nearly identical card reader for a fraction of the price of Square.

When most companies forecast their sales targets, they first calculate their total addressable market, that is, the total market demand for products or services in their industry. Put simply, this is the maximum revenue a company could generate if it were to capture its entire market.