Blogging

60% of global respondents in a LinkedIn survey believed that misalignment between sales and marketing could damage financial performance (LinkedIn 2020), yet there are a number of disconnects between the teams from strategy to process. At many companies, it can feel as if there are 100 miles between sales and marketing.

Wenn Sie die Inhalte anderer aus Social Media kuratieren oder einfach nur Ihre eigenen visuellen Social-Media-Inhalte für Ihre gesamte Inhaltsstrategie härter machen möchten, müssen Sie wissen, wie Sie HTML-Code in Ihren Blog oder Ihre Website einbetten.

Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. But that’s only half the battle.

I’d venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open.

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.

Wussten Sie, dass der aktuelle US-Kosmetikmarkt über 95 Milliarden US-Dollar wert ist?

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it.

Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use it? Will anyone even want it?

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.