Blogging

You don’t want to waste time simply guessing what a potential client or client wants and needs from your company, or how they will react to a particular marketing campaign or strategy that you want to implement. Instead, you can turn to the process of data-driven marketing to make informed decisions based on real data…

When you’re working on a new job or trying to get a promotion, you need to be organized. While you might list organizational skills on your resume, it is a little more difficult to put those skills into action. With organizational skills, you can meet deadlines and be efficient in your workflow management. In fact,…

You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?”

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.

When a user is on Google and after. seeks “Sneakers,” Companies like Nike and Skechers likely want their ads to run continuously online for these users as they are currently in the market for a product they are selling. But how are you supposed to do that if the user isn’t looking for you and…

Es gibt zwar keine sichere Methode, um zu wissen, ob Ihre Kampagne für Aufsehen sorgt, aber es gibt eine Möglichkeit zu beurteilen, ob diese neuen Aspekte Ihrer Strategie effektiv sind. Wenn Sie wissen möchten, ob sich bestimmte Komponenten Ihrer Kampagne lohnen, sollten Sie ein Marketingexperiment durchführen. Marketingexperimente geben Ihnen eine Prognose darüber, wie gut Marketingmethoden…

“Your company is a viral moment away from a possible shutdown.”

If you work in digital marketing for an online company (which let’s face it most companies are these days), there’s a good chance you’re scared of the infamous “Google Algorithm Update”.

Have you been tasked with the job of creating a request for proposal, or an RFP?