What’s The Difference, and How to Improve Both
I first heard of “hard skills” and “soft skills” in high school.
The Marketer’s Guide to Content Aggregators in 2021
I love to travel so my husband and I try to spend our vacations immersing ourselves in a culture. It’s one of our favorite things to do together. As a content creator, I am predictably also an avid content consumer. With my love of content and travel, I often browse travel blogs looking for the…
15 Time Management Skills, According to HubSpot Marketing Managers
It’s late and you’re working on a project that’s due soon.
What It Is and Why It’s Important
If your marketing team and the systems you put in place to generate leads are working properly, you will likely see between 10 and 1,000 new leads every week. If you have a robust sales team, they might be able to contact every single lead in a matter of hours. However, if you’re like most…
20 Technical Skills Every Marketer Needs
Traditionell betonte der Marketingbereich kreatives Denken über technische Fähigkeiten. Aber um heute eine erfolgreiche Karriere als Marketer aufzubauen, braucht man mehr als ein Händchen für das Pitchen von Ideen und das Erfinden von cleveren Texten.
Direct vs. Indirect Competition, Explained
Competition is essential for growth, but only if a company assesses its competitors correctly and improves itself to keep up. In marketing too, analyzing the competition is healthy and can inspire you to learn and adjust the business to better meet consumer needs. To do this, you need to understand direct and indirect competition and…
What It Is Plus How And Why Your Business Should Leverage It
A scaling company needs to store data across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department – like content marketing, brand strategy, and SEO – are likely to use multiple data sources at the same time.
What is a Business Plan? Definition, Tips, and Templates
In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success.
How to do a Website Audit to Improve SEO & Conversions
When was the last time you gave your website a checkup? If you’ve never before audited your website, it’s been a while since you have, or you’re planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and…