Blogging

In an ideal world, your company has pristine customer data. You know exactly where to find the right contact email, when you became a customer and who on your team last spoke to you. Your data is segmented, current and reliable.

While there will always be fires to be put out in any business and there will be short term issues, it’s important to take a step back and focus on the bigger picture. This means that you take a look at your business operations and develop a strategy that will prepare your B2B organization for…

There is more scope for automation in your company than ever before. With automation, you can schedule emails to be sent at the perfect time, track leads who have left their cart, sync data between apps, and notify team members of new tasks.

A customer comes to your store. What do you do first Are you asking them what they need? Are you showing them a few choices that are trending? Do you have her check out the store before you contact her?

Working from home can sound like a dream to many people. You can enjoy more time in your home, save on the commute, and see a lot more of your family. But the downside has some not-so-dreamy realities, especially for parents who have to balance work and childcare: difficulty concentrating; juggling childcare work and, in…

Your business data is the lifeblood of your company. It supports automated workflows, informs customer service agents every time the phone rings, and advises on decision-making.

When it comes to running a business, time is your most valuable resource – but time is limited and there are many tasks vying for your attention. You need to make sure that the correct products are listed on your website, that you are completing orders and payments 24/7, processing and shipping packages efficiently ……

Putting together a project timeline template usually requires a Google Doc and mediocre formatting skills. This is followed by the assignment of tasks to teammates and the promise to meet the agreed delivery date. But a couple of weeks go by and the timeline falls apart. Higher priorities emerge and deadlines pass without much progress.

Have you ever presented results from a marketing campaign and been asked, “But are these results statistically significant?” As data-driven marketers, we need to not only measure the results of our marketing campaigns, but also demonstrate the validity of the data – which is exactly statistical significance.