Blogging

“The best plans of mice and men / gang aft a-gley,” wrote the Scottish poet Robert Burns. Even the best, most thought-out plans sometimes have to be put aside for reasons beyond your control.

So you’ve made the decision to grow your business. You may already be thinking about best practices to avoid common scaling pitfalls. However, this doesn’t mean your business will be immune to challenges.

Over 59% of marketers say email is their biggest source of ROI. Email marketing is one of the most effective ways to retain your contacts and turn them into long-term customers, one email at a time.

Proper contact management is essential to keep your company productive and organized. But while technology offers myriad solutions to effectively manage contacts on a large scale, your contacts can get messy very quickly without good processes.

The amount of data in the world is growing exponentially. By the time you’ve read this page, 90 million text messages will be sent and received. 350,000 Instagram posts are uploaded. 1.2 million Skype calls are made. 21 million GB of traffic are received on the Internet.

Which apps do you use to support your marketing activities? Most teams collect and use data in their CRM as well as multiple marketing apps like an email marketing tool and automation software.

Cloud-based business applications offer brilliant, flexible and affordable solutions for small and medium-sized businesses. They have their own structure, business model, benefits and challenges, including contact management. We asked David Anderson, LionDesk founder and CEO, about the impact these platforms are having on SMB growth and the importance of aligning different tools. He told us…

Recently, I set an iPhone time limit on my social media use to “45 minutes”. I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes would be plenty of social media consumption.

Email newsletters are a marketing powerhouse for solo preneurs and large corporations alike. Both types of businesses have to work hard to create and send newsletters that work for their audience and brand.